Advertising – Page 50

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.

Patanjali ad case: ‘Supreme Court expresses disappointment over IMA’s ‘Minuscule’ apology

The SC bench has now given one week to the IMA President to submit physical copies of 20 editions of the daily in which the apology was published.

Dailyhunt parent VerSe Innovation expands ad tech capabilities with Valueleaf acquisition

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

As part of its broader strategy to diversify revenue streams beyond advertising, VerSe has been actively acquiring companies in the SaaS and digital subscription sectors, such as Magzter.

Bengaluru-based investment service firm under fire for violating advertising code

Legal experts say Pickright Technologies violated advertising code

Pickright allowed users to either pick a portfolio based on the returns generated or sign up for trading calls from Sebi-registered experts based on the ‘accuracy’ of the calls

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.

BMC extends deadline by 14 days; to streamline outdoor ads policy draft

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

OMG bags Michelin’s $89.5 million global media account

The Michelin win marks another major account score for the global media buying and planning firm that’s part of the Omnicom Group

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Actor Rajesh Khera revealed a fun fact. Once a fish is removed from the water, it would thrash about and attaching it to the stick would be impossible. Hence, dead fish were attached to the stick. Khera was told that they would be animated during post-production. But he was also instructed to move his hand in such a way to make it look as if the fish are thrashing about. The shot went well and there was no need to work on the movement of the fish during post-production. (Stills from the ad)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release.