Category: Advertising

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?

Remember Hari Sadu? Will that ad still work?

FCB Ulka's former chief creative officer Sanjay Sharma explained, “When you write the script, the director's belief is very important. If your director doesn't believe in your script, the script doesn't go viral.” (Stills from the ad)

Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.