Advertising – Page 50 – storyboard18

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%

Hajmola under GST scanner: Dabur India faces tax classification dispute

Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November

Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.

Alphabet exceeds Q3 expectations with record $88.3 billion revenue, driven by core Google ads

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

Alphabet’s impressive Q3 earnings underscore Google’s dominance in digital advertising, fuelled by AI innovation and expanding YouTube reach, as it faces competitive and regulatory pressures.

Premium chocolate brands boost AdEx amid Indian festive season

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25

Marico spent Rs 293 crore on advertisement in Q3 FY25

Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India reported 21.18 percent rise in December quarter 2024.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25

Singles got free water bottles at Diljit Dosanjh’s Delhi concert: Know why

Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.

Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.