Category: Advertising

DViO secures marketing mandate for Attero

The strategy by DViO will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for Attero's recycled materials.

As part of the mandate, DViO will develop and execute a comprehensive digital growth strategy for Attero- the electronic waste and battery recycling company.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.

Govt considering stricter regulations on ads for anti-diabetes, sex hormone, and oncology drugs

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

To curb misleading claims, the government has drafted new rules that would require prior approval for advertising anti-diabetes, sex hormone, and oncology drugs.

Think tank on food policy urges celebs to check products’ nutrition value before endorsing

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

In its recent report ’50 Shades of Food Advertising’ report, Nutrition Advocacy in Public (NAPi) has requested celebrities to check dietary guidelines and thresholds for “Nutrients of Concern” before advising celebrities to endorse such products.

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.