Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.
Category: Advertising
The Advertising Club re-elects Rana Barua as President for a second term
Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.
Dream11 launches ‘Poora Fan Bano’ campaign for the Women’s Cricket World Cup
The campaign encourages cricket fans to support the Indian Women’s Cricket Team, emphasizing that true fans of the sport support all versions of the game, regardless of who’s playing.
DNPA backs World News Day: “Choose Truth” is this year’s theme
The Digital News Publishers Association emphasizes the importance of factual reporting amid rising misinformation, as over 600 media organizations join a global call for integrity in news.
Dell Technologies mandates full-time office presence for global sales team
Tech giant shifts work policy to enhance collaboration and skill development, aligning with broader industry trends on office returns.
Celebrating World Tourism Day: A Look Back at Global Tourism Ad Campaigns
On World Tourism Day on September 27th, we reflect on the powerful impact of travel and tourism through advertising campaigns that inspire wanderlust and cultural exploration.
Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing
Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media
Too Yumm’s K-Bomb Ramen campaign features Bollywood actor Ananya Panday speaking Korean
“By having Ananya speak in Korean, we embraced the creative side, also capturing the explosion of flavours that product stands out for while connecting with a broader audience in a fun way,” said Tanaaz Bhatia- Managing Director and Founder of Bottomline Media.
X unveils first transparency report under Elon Musk, reveals surge in content removals
In a stark contrast to its previous practices, the social media platform X reports millions of account suspensions and post removals, raising questions about its moderation policies and the impact of recent leadership changes.
SC questions NCLAT’s handling of Byju’s insolvency case, suggests reconsideration
The apex court expressed concerns over the selective settlement of dues, urging a fresh review of Byju’s unresolved Rs 15,000 crore debt.