Advertising – Page 49

GCPL on the lookout for ‘cost-efficient’ media agency

GCPL's ad spend increases by 5.32% in Q3

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Titan’s ad spending jumps 23.8% to Rs 250 cr in Q2

Jewellery continued to be the largest revenue driver with steady growth. Total Income for the quarter grew 26% over Q2FY24 to Rs 763 crores. The India business grew 25% in the same period. (Image source: CNBC TV18)

The profit for this quarter was Rs 705 crore compared to last last quarter’s Rs 770 crores indicating approximately an 8.4% decline.

Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump

The transaction, amounting to INR 127.47 Crores, was executed as a second-tranche sale consideration paid to existing security holders of Pocket Aces.

Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal

Double-digit AdEx and store expansion fuel $145B Indian jewellery market

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.

HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.