Category: Advertising

InspiRAYtion: Advertising is a discipline, that uses many mediums

Clients and entrepreneurs who seek to make a real difference to their fortunes should evaluate their partners for understanding of the Advertising discipline rather than love for any one medium. The biggest brands play ball across everything. No matter what new medium shows up, they evolve to harness it for the brand, writes ad veteran Rayomand J Patell. (Image Source: Unsplash)

Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.

When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings

According to Shivjeet Kullar, former creative director, the main challenge was to strike a balance between the celebrity and the brand, lest the star be remembered but the brand forgotten. (Stills from the campaign)

Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

MTV rolls out #TuchchVichaar campaign to celebrate Pride Month and beyond

The story follows this individual as he faces judgment for his demeanor and discrimination for his identity. The film ends with a message encouraging everyone to stand up against bullies and their harmful mindset.

Conceptualised by MTV, the campaign film depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different.

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

Reckitt’s non-core brand Robin re-enters Indian market with creative campaign

Maintaining the brightness and cleanliness of white clothes is a common challenge consumers face in India. Additionally, white clothes often lose their lustre over time, so people avoid buying and wearing white. So, it is always surprising to find a person wearing white every day, stated the company.

Robin launched a TV commercial featuring a woman who confidently wears white clothes daily.

KFC India appoints FCB India as creative agency

FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next gen KFC consumers. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.