Category: Advertising

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.

World Mental Health Day 2024: Identifying Burnout and Managing Well-being at Workplace

The modern workplace, with its demands, deadlines, and high-stakes decision-making, has evolved into a breeding ground for mental, emotional, and physical stress. (Image source: Unsplash)

As World Mental Health Day urges workplaces to prioritize mental health, workplace burnout becomes an increasing concern; early detection and proactive strategies can help organizations maintain employee well-being and productivity.

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Zomato aims for event industry dominance with strategic moves

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.