Advertising – Page 47

MAST & MEH: Swiggy, Mentos, Siyaram’s, Apple, Campus Activewear, and more

This week’s hits and misses: Unmissable ads vs. the ones we’d happily skip!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Meta sets sights on advertising for Threads: Report

Threads, launched in July 2023, positioned itself as a competitor to X.

Since its mid-2023 launch, Threads has experienced rapid growth, attracting over 175 million monthly active users in its first year.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

WPP brings integrated agency T&Pm fully within its global network

The full incorporation of the agency within WPP will deepen that integration, with WPP Open becoming the backbone of T&Pm’s future client service model.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

MCG takes action against 53 advertisers for defaulting on fees

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.

Mondelez India ad expenses rise by 14.8% to Rs 1,603.15 crore in FY 24

Mondelez India's profit soared by 71.85 percent to Rs 1,175.93 crore in FY 24

Total expenses of Mondelez India were 11.9 per cent higher at Rs 11,080.72 crore in FY24

Over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries

Netflix's European headquarters are located in the Netherlands, making the Dutch Data Protection Authority (DPA) responsible for investigating a complaint filed against the company.

Netflix’s ad business soars with record reach and strategic partnerships, setting new standards in entertainment advertising.

Coca-Cola India’s ad and sales promo expenses up 35.47% to hit Rs 1,520.21 in FY24

Coca-Cola India’s expenses on advertising and sales promotion were up 35.47 per cent to Rs 1,520.21 crore during FY24, from Rs 1,122.11 crore a year ago.

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

This three-film campaign focuses on MakeMyTrip’s accommodation offerings, that is International Hotels, Homestays & Villas and Domestic Hotels.

The campaign directed by Early Man Film’s Abhinav Pratiman, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot creative agency is live across all touchpoints including TV, digital and social.

NPCI launches a national campaign with new brand positioning

The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape, further highlighted the company.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy.