Advertising – Page 46

ASCI joins ICAS global think tank to advance responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.

Google wins court case against $1.66 billion EU antitrust fine

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

Criteo and Swiggy collaborate to boost quick commerce advertising

Swiggy on Wednesday tied up with Criteo to enhance retail media capabilities

Zomato bans AI-generated images from menus with immediate effect

Zomato will facilitate two-wheeler ride training for women.

Non-compliant restaurants to face delisting; Zomato offers discounted photoshoots to aid transition.

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.

Edelweiss leader Radhika Gupta opens up about choosing practicality over luxury cars

Gupta's net worth is estimated to be around 41 crore, according to reports. (Image source: Edelweiss Mutual Fund)

Speaking at a podcast, Gupta revealed how she felt insecure initially growing up in a middle-class family; but as one of the country’s youngest CEOs, she does not feel the need to prove her worth to others by buying expensive items.

CCI to deliver final orders on Amazon, Flipkart antitrust probe by November

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

Investigation confirms allegations of preferential treatment and deep discounting; Regulator set to conclude four-year probe.

BMC reviewing feedback from OOH ad agencies, will exclude central agencies

The Indian Outdoor Advertising Association had requested that the BMC extend the deadline for submitting suggestions by two months.

The BMC officials are reviewing the feedback given by multiple stakeholders to frame a policy on hoardings.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.