Advertising – Page 46

Parle Agro increases ad spend by 17.7% to Rs 278.38 crore in FY24

Parle Agro consolidated revenue declined by Rs 12.3 percent to Rs 3,126.06 crore in FY 2

Parle Agro’s profit plummeted 89.1 percent to Rs 17.29 crore in the fiscal year 2024 compared to Rs 158.78 crore in FY 23

CCPA moves to block surrogate advertising via CSR; targets liquor and tobacco brands

The new regulations aim to curb the practice of brands exploiting CSR initiatives and sponsorships to promote goods that are otherwise prohibited from advertising

Earlier Storyboard18 reported that the Department of Consumer Affairs (DoCA) has finalized the public draft for these surrogate advertising rules. The guidelines, which are expected to be released between October and December.

Tata Motors PV’s media pitch concludes; auto major retains existing agencies

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Various components of Tata Motors Passenger Vehicles’ media mandate, such as above-the-line, digital (for both electric and ICE vehicles), and outdoor advertising, are managed by agencies like Lodestar UM, OMD, Dentsu, and Madison

The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.

Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report

Congress leveraged television to dominate the visual narrative, while BJP concentrated on print, possibly to target regional and literate audiences. (Image source: Moneycontrol)

BJP topped the print media with a 47% share in October 2024, up from 39% in September 2023 .

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

MediBuddy’s rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups

The campaign is conceptualised and produced by MediBuddy’s in-house creative team

The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.

Kalyan Jewellers eyes expansion into luxury segments; Lab-grown diamonds see no demand at store level

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

Kalyan Jewellers ad expenses surged to Rs 91.08 crore in Q2 FY 25 compared to Rs 42.32 crore in the corresponding quarter in FY 24

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.