Category: Advertising

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

Parle-G & the baby face that launched a billion biscuits

Maganlal Dahiya headed the creative department at Everest, and directed the illustrators in his team to paint different versions of the mascot, one of which eventually became the Parle-G baby. (Image source: Parle Products)

The Parle-G baby, which has literally been the face of the brand for over six decades, has created a special place for itself in the history pages of Indian advertising. Mayank Shah, Vice President, Parle Products, talked to Storyboard18 about the iconic brand.

‘Meta, YouTube and TikTok engaged in vast surveillance’, says FTC

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

The report states that the sites, which mostly offer free services, profited from the data by using it for advertising that targets specific users based on demographics.

Amazon Ads launches a new AI Video generator

Amazon Ads also introduced a new live image capability that makes it easier for brands to create short, animated campaign images. Live image will be offered as part of Image generator, a generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. (Still from the video)

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features.

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.