Advertising – Page 45

Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management

Central Consumer Protection Authority disposes 100% cases in 2022-2023

The information on consumer cases was given by the Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, BL Verma in a written reply in the Rajya Sabha, on July 30.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.

WhatsApp launches privacy campaign; highlights importance of secure communication

Josy Paul, Chair and Chief Creative Officer, BBDO India, said, " The story of young Ikbir, who moves to a new city to achieve his dreams, is a story of vulnerability and strength. It is as much his story, as it is everyone’s story. It shows us that physical distance does not mean emotional distance. With WhatsApp, we can share intimate moments privately and be our most real selves with the ones who matter."

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.

Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.

Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court

The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.

Here’s how much IPO-bound Ola Electric’s CMO earns

Ola had awarded its media duties to Publicis Groupe-owned Starcom in 2018 after a competitive multi-agency pitch.

Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24

Paris Olympics 2024: Adidas launches the next chapter of its global campaign ‘You Got This’

The athlete films will be launched across a diverse range of media platforms to reach consumers across the globe and amplified through retail store activations.

The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with South Indian actor Sneha.

While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23