Advertising – Page 45

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

Love, laughs, and 10-minute deliveries: Zepto and Shaadi.com’s bromantic billboard banter

Quick-commerce sensation Zepto and matrimonial giant Shaadi.com found their ads cheekily placed side-by-side, and the resulting banter turned into a LinkedIn showdown of epic proportions.

When quick commerce meets slow love, the result is a witty outdoor campaign that has LinkedIn giggling.

TV-As-A-Service: How Streambox Media’s Dor plans to redefine content consumption

Founded by Anuj Gandhi, Streambox Media is backed by Micromax Informatics, Zerodha co-founder Nikhil Kamath, and Stride Ventures.

The homegrown media tech company is also planning to expand its services in Far East countries such as Malaysia, Singapore, Philippines and Indonesia.

Illegal betting and gambling ads surge online; Mostbet7 tops with 347 ad violations: ASCI report

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Included in ASCI’s half-yearly complaints report are L’Oréal India, HUL, Honasa Consumer, Patanjali Ayurved, United Breweries, Urban Company, and Wipro.

Marathon sponsorships surge by 15%, brands drive engagement

TMM’s sponsors include Tata Sons, TCS, IDFC First Bank, Tata.ev, Asics, Bisleri, Vida, Fast&Up, and Vedanta.

The Tata Mumbai Marathon (TMM) is expected to generate revenue of Rs 60 crore from brand sponsorship in its upcoming event in January 2025.

Zepto launches Jarvis: An in-house ad platform for brands and sellers

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Jarvis is designed to help sellers listed on Zepto Platform increase visibility and sales, delivering up to 8x returns on ad spends

Patanjali Ayurved’s advertising expenses up 9% to Rs 422 crore in FY24: Report

Patanjali Ayurved to acquire Magma General Insurance

Patanjali Ayurved has reported a rise of 23.15 percent in its total income to Rs 9,335.32 crore in FY 2024

Misleading advertisements plague video gaming industry, ASCI to probe

According to research by Newzoo, 72% of individuals aged 35-54 and 46% of those aged 55 and older play video games at least once a week.

Despite gaming’s 3.4 billion audience and significant cultural impact, in-game advertising investment remains slow.

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.