Advertising – Page 44

Tata Consumer Products re-appoints Wavemaker as its media agency

ITC'S FMCG-others segment revenue increased to 4 percent year-on-year to Rs 5,418 crore

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

Zepto crosses Rs 1,000 crores in annualized ad revenue

Kaivalya Vohra (left) and Aadit Palicha (right)

Quick commerce companies are not the only ones who have figured out the cash flow machine from ads.

MAST & MEH: Zepto, Flipkart, Vi, Google, The Sleep Company, and more

We sift through the week’s ads to highlight absolute hits and the ones that missed the mark. With our no-nonsense, fun-filled take, you’ll get the lowdown on what’s worth your time and what’s better off skipped.

Who nailed it and who failed it? Dive into Storyboard18’s roundup of this week’s major hits and snoozefests in advertising!

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

Ad revenue revolution: Can q-comm challenge e-comm giants for advertising dominance?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

As q-commerce firms like Zepto experience significant ad revenue growth, they are reshaping the advertising landscape, with Zepto projected to reach Rs 1,000 crore in ad revenue by 2025.

Government tightens measures to combat fake news, misleading ads, and online fraud

Through a combination of legislative updates, advisories, and grievance redressal mechanisms, these initiatives aim to safeguard users while holding intermediaries accountable.

The Government of India has introduced significant measures to tackle fraud related to fake news, deceptive advertisements, and counterfeit products on online platforms. Highlighting its commitment to a secure and trustworthy digital space, the government underscored the importance of ensuring an open and reliable internet for all users.

Category: Advertising