Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees
Category: Advertising
HUL cuts advertising spend, reports slight profit dip in Q2 FY25
HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis
WPP India revenue grew 2.3% in September quarter led by GroupM
The revenue less pass-through costs for the advertising giant WPP in India stood at 6.2% for the September quarter’24. CEO Mark Read says that the agency saw growth in North America, Western Continental Europe, and India, though trading in China remained difficult.
Reddit celebrates Diwali with community awards and avatars
Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.
Google improves ad performance for travelers; expands Travel Feeds in Search Ads
With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.
Festive season ad spends shift: TV ad spends down 10%; digital up 20%
In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.
ASCI to host Global Summit for Ad self-regulation in Mumbai in March 2025
The summit will host advertising Self-Regulatory Organisations (SRO) from over 27 ICAS member countries, along with representatives of six international advertising associations and other industry delegates. The summit will also feature the ICAS Global Self-Regulation Awards, celebrating best practices in advertising self-regulation worldwide.
Homebuyers’ association calls for real estate guidelines under Consumer Protection Act: Report
The association highlighted the issue of misleading advertisements, wherein developers exaggerate the features of properties.
InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind
Somewhere along the way agencies have accepted that fear and insecurity are the base emotions to operate from. To lead from weakness rather than to lead from strength. So, it’s incumbent to weaponise optimism, writes adman Rayomand J Patell in this week’s InspiRAYtion.
Havells India profits surge 9.5% in Q2, festive shift boosts ad spends
Lloyd reported a steady performance in the non-seasonal quarter, with a contribution margin improvement to 14% from 3.9% last year and 13.2% in the June quarter.