Advertising – Page 44

Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25

Purpose has become a very important element in marketing: Mohit Joshi of Havas Media

"Every client today is talking about associating in a more meaningful way with the consumer."

Speaking at Storyboard18’s Power of Purpose: Sustainability Edition, Mohit Joshi, Chief Executive Officer, Havas Media talks about agencies and brands that deliver innovative, relevant, and scalable ideas intertwining purpose with profit to create a lasting impact on consumers’ lives.

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto, Motilal Oswal, and Edelweiss have not publicly commented on the deal.

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

Godrej Consumer Q2 FY25: Net profit rises 12% to Rs 491 crore, ad spend remains flat

GCPL's ad spend increases by 5.32% in Q3

Godrej Consumer spent Rs 363.95 crore on advertisement between July and September quarter of FY2025

Colgate’s ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%

Twitter India net profit declines by 90% due to sharp drop in ad revenue: Report

Wang’s exit comes as X strengthens its engineering leadership with recent hires Mike Dalton and Uday Ruddaraju, both former Robinhood technical leads.

Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis

WPP India revenue grew 2.3% in September quarter led by GroupM

The revenue less pass-through costs for the advertising giant WPP in India stood at 6.2% for the September quarter’24. CEO Mark Read says that the agency saw growth in North America, Western Continental Europe, and India, though trading in China remained difficult.

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.