Advertising – Page 44

X unveils first transparency report under Elon Musk, reveals surge in content removals

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

In a stark contrast to its previous practices, the social media platform X reports millions of account suspensions and post removals, raising questions about its moderation policies and the impact of recent leadership changes.

SC questions NCLAT’s handling of Byju’s insolvency case, suggests reconsideration

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

The apex court expressed concerns over the selective settlement of dues, urging a fresh review of Byju’s unresolved Rs 15,000 crore debt.

Cashify’s whitepaper unveils explosive growth in India’s refurbished smartphone market

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

The leading re-commerce platform reports a 444% revenue increase in refurbished devices, with Apple topping the demand charts in 2024.

AnyMind Group launches GenAI-powered live commerce platform AnyLiv

Despite the rise of e-commerce in a diverse region like APAC, the ability to successfully navigate varied languages and dialects, cultural nuances, and local regulations plays a crucial role in determining the success of inbound, outbound, and cross-border business expansion.

Social commerce in APAC is projected to sustain double-digit growth in 2024, with 68% of Southeast Asian retailers planning to increase their investment in this space over the next 12 months.

Diageo expands into white spirits with new X series

While speaking about Diageo's focus on two kinds of consumers - affluent and young, Damodaran says that affluent consumers desire unique products and personalized experiences, such as limited edition bottles while younger consumers are embracing cocktail culture, seeking a wide variety in terms of flavors and categories. (Image sourced from diageo_news via Twitter)

The Indian market has seen significant growth in craft spirits and microbreweries over the past decade, translating to a vibrant startup ecosystem for alcobev (alcoholic beverages).

Indian beverage industry urges GST rate cut to boost sector growth

For carbonated drinks, which are taxed at 28% with an additional 12% cess, the industry has requested a reclassification.

Industry leaders call for rationalisation of GST on bottled water, fruit juices, and carbonated drinks, citing high taxes as a hurdle to growth and consumer affordability.

Hyundai Motor India IPO: SEBI clears path for record-breaking public offering

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

The South Korean automaker could raise nearly Rs 25,000 crore with its upcoming IPO setting a new benchmark in India’s auto sector.

EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.

FSSAI issues show cause notice to ghee supplier for Tirupati temple over adulteration allegations

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

A R Dairy, a supplier of ghee to the Tirumala Tirupati Devasthanams, has been asked to respond to claims that its ghee failed safety standards or face licence suspension.