Advertising – Page 43

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

According to the World Intellectual Property Organization (WIPO), trademark filings in India increased by 6.1% in 2023.

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Social media influencers under ASCI’s radar for next two quarters

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year

GroupM and IOAA form task force to drive sustainability in outdoor advertising

This initiative aims to implement eco-friendly practices across the sector, with an ambitious goal to ensure that half of all advertising sites in India use recyclable materials by 2027.

Committee targets 50% recyclable advertising sites by 2027; renewable integration for DOOH.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition

The acquisition would mark a significant move for Ipsos, which is globally recognized for its consumer market research and election polls, and has a market value of 1.9 billion euros.

French market research giant Ipsos eyes expansion with a potential buyout of Kantar’s TV ratings data business.

OpenAI eyes advertising as new revenue stream amidst rapid growth

ChatGPT app witnessed a 28% month-on-month rise in downloads in March 2025

The company’s revenue has soared to $4 billion annually, driven by the success of ChatGPT, which now boasts over 250 million weekly active users.