Advertising – Page 42 – storyboard18

When ICICI Prudential’s Chintamani eased the burden of taxpayers

In 2005, ICICI Prudential Life Insurance, a leading life insurance player, approached Lowe Lintas (formerly Lintas), with the intention of creating buzz around ULIP (Unit Linked Insurance Plans). This was initially for a radio spot. (Stills from the videos)

Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.

Amazon to increase ads on Prime Video; more ad slots available for brands in 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.

W+K shuts Mumbai office; scales back operations, staff

Wieden+Kennedy has announced that it will shut its Mumbai office by the end of the year

The announcement comes after the agency’s chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure

PUMA India rolls out ‘YOU NEED BALLS’ campaign featuring Harmanpreet Kaur and Richa Ghosh

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

Campaign also features cricketers Sajana Sajeevan, Hemalatha Dayalan and Asha Sobhana.

Akshay Kumar most visible star on TV with average visibility of 22 hours per day

Akshay Kumar was the most visible star in the first half of 2024, according to the TAM AdEx report.

Shahrukh Khan followed Akshay Kumar with 20 hours per day through TV sponsorships. According to the TAM AdEx report, 32% of TV ads in H1 CY2024 were endorsed by celebrities.

Rising ad frauds: A festive season threat for brands

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

From phishing scams to counterfeit products, ad fraud spikes during the festive season, impacting brand safety and financial stability.

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

Piramal Capital & Housing Finance rolls out ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’ 2.0 campaign

The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches. (Stills from the campaign)

The campaign features stories of two individuals — a rickshaw driver and a sugarcane juice vendor.

1 in 3 car buyers are likely to buy an electric vehicle: Way2News survey

Bajaj Auto is set to launch an all-new Chetak electric scooter on December 20 this year.

Way2News survey reveals shifting priorities in South India’s car-buying mindset as safety, electric vehicles, and digital platforms reshape the market amid an industry slowdown.

52 percent consumers more open to online ads during holiday season: IAS report

54% of consumers believe that online ads help reduce the stress in finding products online this holiday shopping season. (Representational image via Unsplash)

85% are browsing through eCommerce and retail sites (Amazon, Flipkart, etc.). 55% are leveraging social platforms (Facebook Marketplace, etc.).