Advertising – Page 42

Siti Networks’ ad income drops 20.3 percent to Rs 115.8 crore

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

Siti’s advertising income also witnessed a drop of 20.3 percent to Rs 115.8 crore in FY 2024 compared to Rs 145.3 crore in FY 2023

Colgate boosts ad spend by 14% to Rs 442 crore in H1 FY25

Colgate reported a 16.17 percent rise in its net profit at Rs 395.05 crore in the quarter ended September 2024.. (Image: anne-nygard via Unsplash)

The oral healthcare firm spent Rs 442 crore between April and September 2024 compared to Rs 387 crore in the same period last year.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

Mast & Meh: Bisleri, Hush Puppies, Rungta Steel, Ixigo, and more

Check out this week’s Mast & Meh to see which ads are jingling all the way and which ones are stuck in a silent night!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

India’s sports industry surpasses telecom, digital sports ad surges 63%: Report

Currently, sports in India contributes about 1% of the national economy– on par with most major sporting nations, as per the report. (Image sourced via X)

Digital-first approaches now dominate sports advertising, as brands prioritize OTT platforms over linear broadcasting, as per a Deloitte-Google report.

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

Between 2021 and 2023, 984 internal firms registered to operate in India

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

Global ad spend to hit $772.4 billion in 2024: Dentsu

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

Dentsu Global Ad Spend Forecasts report also states that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 percent in 2025 to reach $513.0 billion and capture 62.7 percent of global ad spend.