Advertising – Page 41

India’s ad market to grow 9.4% CAGR to Rs 1,58,000 cr by 2028; Digital ads lead the charge, reveals PwC Report

Internet advertising, particularly in India, stands out as the fastest-growing segment in Asia-Pacific and the second-fastest-growing globally, with a projected CAGR of 15.6 percent from 2023 to 2028

India’s print advertising market will grow at 3 percent, making it the third-largest print advertising market in the world by 2028, despite a global decline of 2.6 percent CAGR.

Omnicom set to announce IPG acquisition; John Wren to be CEO of combined entity

Omnicom CEO John Wren welcomed the shareholder backing, calling it a strong endorsement of the deal’s value and its potential to create a leading-edge advertising powerhouse

The blockbuster merger set to shake-up the ad industry world order is imminent, as per reports, with Omnicom Group ready to announce its acquisition of Interpublic.

Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024

Among the winners, Royal Enfield and Mother Dairy stood out in the ‘IRL’ and ‘Seized the Moment’ categories respectively, showcasing how storytelling and cultural alignment can amplify brand impact. (Image Source: YouTube and Unsplash)

The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.

Indian Craft Brewery taps Ogilvy’s 82.5 Communications for launch campaign

Representative image (Unsplash)

82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)

Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International

Yum! Restaurants (India) is owned by Singapore-based Yum Asia Franchisee Pte Ltd

Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.

Myntra achieves profitability in FY24 as expenses drop: Report

Myntra has turned profitable 10 years after Flipkart bought the company in 2014

Myntra’s advertising expenses dropped by nearly 5 percent to Rs 1,677 crore while employee benefit expenses increased by 8 percent to Rs 800 crore

MIB addressed 73 complaints in three years over obscene ads: Govt informs Parliament

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

In 2017, the MIB, in an advisory, had instructed TV channels to not air ads selling and promoting condoms between 6 am and 10 pm, as the ads were “alleged to be indecent, especially for children”.

IPG sells digital company Huge to private equity firm AEA Investors

IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.

InspiRAYtion 16 – The Blood Money Of Award Season

Major account wins of 2024. (Image Source: Unsplash)

Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.