Advertising – Page 41

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

PVR Inox's newly revamped structure will see the regional heads - Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan, spearheading efforts in their respective markets, working alongside new executives in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who came from Paytm.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Uber launches Uber Pet service in Bengaluru

The service is currently available only in Bengaluru.

New reserve-only service allows riders to travel with their pets in a seamless and stress-free way.

Ayush Ministry warns against misleading ads for Ayurveda, Siddha, Unani, and Homeopathy drugs

In a bid to enhance exports, the Ministry of AYUSH has also launched the Ayush Export Promotion Council (AYUSHEXCIL), was introduced (Image source: Healthline)

Public urged to avoid self-medication and report misleading advertisements; Ministry clarifies licensing processes under Drugs and Cosmetics Act.

Zomato aims for event industry dominance with strategic moves

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.

Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. (Photo: Unsplash)

BMRCL’s Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

India Gate Foods assigns digital creative duty to Ogilvy India

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing

Will continue to focus on equity-building mediums like CTV: Tanishq

Tanishq's media choices are guided by its understanding of the target audience and its purpose. "We are constantly working to drive omnichannel leads from a media choice and investment perspective," Tshering states.

“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.

“Impossible Dream”: Why Wieden+Kennedy couldn’t ‘just do it’ in India

Experts say the lack of good leadership over the last few years at Weiden + Kennedy (India) led to the downgrading of creative work and large-scale clients, eventually impacting its margins and closing down its shutter.

From some calling it an insignificant development to many seeing it as long time coming, Wieden + Kennedy’s shutdown in India has industry watchers mulling over what could have saved the iconic global indie agency.