Imran Fazal – Page 37

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans

Breach Candy Residents Forum had also initiated a protest against the plan to install hoardings alongside the coastal road, collecting over 5,000 signatures via online protest petitions.

The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

PM Modi acknowledges game devs, ignores RMG players

Prime Minister in April last year met India's top gamers and gaming content creators. He was seen interacting with gamers and shared how gaming industry is taking centre stage.

However, it should be noted that there was no respite given to Real Money Gaming players in the market.

EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings

In 2023, the BMC gave permissions to more than 2,700 mandals across the city to set up pandals. BMC had received 3,767 applications.

Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.

Sachin Tendulkar to launch sports athleisure brand in India

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Breaking: Entity Gaming shuts business operations in India

Recently, Entity Gaming secured second position in the ongoing BGMS 2024 tournament held by Nodwin Gaming. The team won a prize pool of Rs 15 Lakh.

Entity Gaming was associated with multiple top brands in India, such as HP, Intel, Oppo, and HyperX, among others.