Sachin Tendulkar – storyboard18

Sachin Tendulkar to launch sports athleisure brand in India

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

How brands are making the most of the modern avatar of sports fans

A recent report by Ormax Media says India’s sports viewing fan base is 136.3 million while 317.8 million Indians are active players of at least one outdoor sport. (Representational Image via Unsplash)

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.