IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
Tag: Social Media
YouTube removes 2,254,902 videos from India for violating community guidelines
The majority of channel terminations are a result of accounts being dedicated to spam or adult sexual content in violation of YouTube’s guidelines.
Zomato called out for introducing ‘pure veg’ mode; CEO Deepinder Goyal rolls back green fleet after backlash
Zomato faces backlash for promoting ‘casteist’ values.
Meta evaluates first data centre in India to cater to demand for Reels
According to industry experts, the average cost of setting up a Tier-4 data centre in India is around Rs 50-60 crore
Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’
The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.
MeitY plans meeting with social media giants to address deepfake concerns
Ashwini Vaishnaw to head this meeting that is scheduled for November 23.
Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk’s agreement with antisemitic post
The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.
Elon Musk’s X Corp takes on content moderation law
X, the platform once known as Twitter, said the law known as Assembly Bill 587 violates its free speech rights under the US Constitution.
Threads: Optimistic outlook for monetisation with unique marketing strategies
Digital marketers and experts are optimistic about Threads’ revenue generation despite initial user base concerns while explore monetization formats and platform differentiation from Twitter.
Amit Ojha logs off from Meta India
Ojha was the social giant’s head of marketing partners.