Tag: Social Media

India leads global mobile app market in downloads and usage

Mobile users worldwide spent an astounding 4.2 trillion hours on apps across iOS and Google Play in 2024, equating to roughly 3.5 hours per user daily

Social apps continued to dominate consumer attention, with 3 trillion hours spent globally on social media and messaging apps in 2024 — up 6% from the 2.8 trillion hours recorded in 2023.

Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.

Mokobara responds to backlash over alleged “white labelling” claims

Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara has quickly established itself as a D2C luggage startup, offering a range of laptop bags, suitcases, and travel accessories.

The Bengaluru-based luggage startup defends its originality amid accusations of selling overpriced bags by offering a discount and unveiling a new collaboration with Naruto.

Donald Trump plans executive action to revive TikTok access, seeks U.S. stake in ownership

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

“I would like the United States to have a 50% ownership position in a joint venture,” Donald Trump said in a post on Truth Social, adding that such a deal would protect TikTok, ensure its continued operation, and safeguard American interests.