Tag: Social Media

SEBI cracks down on ‘Finfluencers’ with new rules on stock market education

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

In a circular issued late on January 29, 2025, SEBI clarified that individuals offering stock market education can no longer use live market prices in their teachings.

Q-Commerce DSPs to dent big tech’s ad revenue in India

Currently, brands allocate approximately 20% of their total revenue to Q-commerce platforms, with some D2C brands dedicating 50–60% of their overall ad budgets to these platforms.

Q-commerce apps like Swiggy Instamart and Zepto are already moving toward building their own Demand-Side Platforms (DSPs). Q-comm ad revenues are expected to surge.

Meta’s AI ambitions soar; Mark Zuckerberg frames 2025 as a pivotal year for AI

The new product enhancements—currently set for global testing with select advertisers—bring a fresh wave of AI-driven optimization to Meta's Ads Manager, promising smarter and more efficient campaign management.

Meta also plans to reduce its workforce by 5%, a move that could affect approximately 3,600 employees, as per reports.

India leads global mobile app market in downloads and usage

Mobile users worldwide spent an astounding 4.2 trillion hours on apps across iOS and Google Play in 2024, equating to roughly 3.5 hours per user daily

Social apps continued to dominate consumer attention, with 3 trillion hours spent globally on social media and messaging apps in 2024 — up 6% from the 2.8 trillion hours recorded in 2023.

Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.

Mokobara responds to backlash over alleged “white labelling” claims

Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara has quickly established itself as a D2C luggage startup, offering a range of laptop bags, suitcases, and travel accessories.

The Bengaluru-based luggage startup defends its originality amid accusations of selling overpriced bags by offering a discount and unveiling a new collaboration with Naruto.