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Netflix ads plan drives over 50% of Q3 sign-ups: Co-CEO GK Peters

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Netflix will be launching its first-party ad server in Canada in the fourth quarter and later in rest of the ad markets in 2025

India Inc ramps up cybersecurity workforce as data breaches hit record levels

Nearly 70 percent of the Indian IT firms hit by cyber attacks in past one year. (Image: Unsplash)

Bengaluru-based organizations lead in recruiting cyber experts. India’s IT hub accounted for nearly 10% of job listings since September 2023

Government not exempted from DPDP Act, MeitY informs stakeholders

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

The government has also asked companies to have technical and organizational measures in place before the rules are laid out.

Amazon Prime Video to introduce ads in India from 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Prime Video will feature limited advertisements, aiming to offer fewer ads than linear TV, while providing an ad-free upgrade. No changes to Prime membership pricing in 2025.

The New York Times sends ‘cease-and-desist’ notice to AI startup Perplexity

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

The letter accuses Perplexity of copyright violations for using NYT content in AI-generated summaries, escalating concerns over the use of news material by AI companies.

Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

BigBasket CEO Hari Menon said they are targeting to list the company on the stock exchange in the next two years

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application

GSS 2024 calls for sustainable development of emerging digital tech Standards

Themed "Charting the Next Digital Wave: Emerging Technologies, Innovation, and International Standards," GSS-24 focused on a cohesive approach to the governance and standardization of emerging technologies.

Event paves the way for sustainable development of emerging digital technologies, emphasizing the need for inclusive governance and equitable access across regions.

Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a ‘prolonged battle’

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

Google CEO Sundar Pichai has publicly addressed the company’s ongoing antitrust case for the first time, confirming a lengthy legal fight ahead, while defending Google’s dominance in the search engine market.

Offshore gambling firms bet big in India market for T20 Women World Cup

Additionally, the company is partnering with multiple influencer agencies to run their campaigns during the festive season and the ongoing T20 World Cup.

Storyboard18 reported on September 25 that B4U Music is airing advertisements for the betting and gambling firm Parimatch.