Tag: Digital

Google begins automatic migration from Universal Analytics to Google Analytics 4

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.

MAdtech Point: Chaos theory, its relevance in MAdTech and the New PII

Privacy regulations are redefining the way consumers are discovered and engaged, particularly when it comes to securing and managing consumer consent. The power is shifting back to the consumer and the advancement in technology is driving a new set of innovations including the tokenization of consumer engagement. (Representative Image: Alexander Sinn via Unsplash)

While AdTech is about inventories, MarTech is always about identities. And the twain never met; not sure it will, even though the industry is calling out for its integration, writes our columnist Gowthaman Ragothaman.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.