Tag: Digital

YouTube Shorts expands to three minute videos, enhancing creator flexibility

"If YouTube truly want to be neutral, it must ensure its algorithms don’t silently dictate what thrives. Accountability isn’t just about takedowns; it’s about redesigning the system to balance engagement with responsibility," say experts.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.

Google rolls out ads in AI Overviews: What it means for your searches

Google updates also include AI-driven lifestyle imagery to enhance engagement with prospective customers. (Image source: ai.google)

Google’s AI Overviews will now include product ads, starting with mobile searches in the US, as the company moves forward with its latest advertising initiative.

Havas India launches CSA in India to bolster tech, data, and analytics capabilities

To further solidify the agency’s data & tech capabilities, PivotConsult, the strategic consulting arm of PivotRoots, has been merged into CSA India. PivotConsult, currently a 55-member team, works with marquee clients including, Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung, among others.

Gaurav Seth has been appointed as Managing Partner to lead CSA India’s operations, reporting to Shibu Shivanandan, CEO and founder of PivotRoots.

HDFC Securities: A 24-year journey of transformation in the Indian financial markets

Reflecting on the sweeping changes, Dhiraj Relli shared, "The markets have transformed miraculously in the last 25 years. India's GDP has grown 8x from $470 billion to $3.9 trillion.

MD & CEO of HDFC Securities, Dhiraj Relli reflects on the firm’s role in India’s financial revolution, driven by digitization, regulation, and the rising participation in financial markets.

Stalwarts to deliberate on making India the next gaming Superpower at 2nd Indian Gaming Convention

Knowledge Partner PwC will launch a report on India's gaming industry's size, scale and potential.

With Meta as the Title Partner for IGC 2024, the conference aims to focus on the growth potential of India’s gaming industry, the roadmap for making India the global leader and establishing gaming as a significant contribution to India’s digital economy ambitions.

Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

While Kay Beauty and HRX have managed to carve out a niche due to their clear brand identity, product quality, and alignment with their celebrity’s personal image, brands like WROGN and Being Human by Salman Khan, have struggled despite initial buzz mostly due to over-saturation, say experts.

It has become table stakes for Bollywood stars to have their own beauty or clothing brand—but audiences are not all impressed at these out of the box-office releases. Lack of authenticity or an overdose? Storyboard18 finds out.