E-commerce marketplace Meesho kicked off its annual ‘Meesho Mega Blockbuster Sale’ with a 100% increase in Day 1 orders compared to last year and surpassed daily orders by more than 3X.
In the lead up to the sale, Meesho witnessed a ~1.5 crore app downloads. Nearly 6.5 crore customers visited the platform on Day 1 shopping across categories like Fashion, Personal Care & Beauty, Home & Kitchen, and Electronic Accessories. Meesho saw an average of 506 kurtis, 376 sarees, and 360 kids’ wear items were sold every minute.
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Meesho Mall saw ~2.5X growth in orders compared to last year, with ~45% of these orders coming from customers shopping on Mall for the first time. Notably, Mamaearth experienced a fivefold increase in orders, Denver saw an eightfold growth, Swiss Beauty expanded by 7.5 times, Bella Vita achieved an impressive 17.5 times growth, and Mars recorded a fourfold increase.
Meesho has over 20 lakh sellers and roughly 12 crore product listings across 30 categories.
On September 9, Meesho launched its annual ‘Mega Blockbuster Sale 2024’ campaign featuring Kapil Sharma and Tamannaah Bhatia. The campaign includes five advertisements highlighting Meesho’s array of offerings, from ethnic fashion, jewellery, accessories, kidswear, and beauty products to electronic accessories, home, and kitchen items. The campaign centres around the emotion of delightful surprise, capturing the reaction that comes from getting a jaw-dropping deal on a great product. The tagline, “Aise Kaise?”, encapsulates this curiosity and amazement, a sentiment that Meesho hopes will resonate across all languages and cultures in India.
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