In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”
Author: Delshad Irani
WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures
The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.
Parliamentary panel proposes unified media council to regulate digital, print, and broadcast content
The committee also suggested merging MIB, the Ministry of Electronics and Information Technology (MeitY), and the Department of Telecommunications to address regulatory challenges arising from technological convergence.
India will be the engine of growth, says CEO Jagrut Kotecha as PepsiCo bets big on India
PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.
India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez
Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.
BCCI seeks media agency to shape IPL 2025 advertising strategy
Interested agencies must submit their Expressions of Interest by March 10, with final proposals due by March 13.
Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup
In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.
With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo
Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?
The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?
Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs
Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.