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Author: Delshad Irani

Amardeep Singh to be CEO of IPG Mediabrands India as Shashi Sinha moves into Exec Chairman role

Amardeep Singh brings deep experience in digital media to the role. A co-founder of Interactive Avenues, he has played a pivotal role in the agency’s growth and eventual integration into the IPG Mediabrands network.

Published May 12, 2025
Categorized as Brand Makers Tagged Brand Makers

‘Not going anywhere for 3 years’: Shashi Sinha said as IPG Mediabrands India appoints dual leadership

Shashi Sinha had previously told Storyboard18 exclusively on the succession plan, “We have charted out a future and I have said ‘there has to be someone from within, you let me know and I am happy to handle the transition'”

Published May 12, 2025
Categorized as Brand Makers Tagged Advertising, Brand Makers, Digital, Media

Microsoft and OpenAI rework partnership amid IPO preparations

Microsoft and OpenAI are renegotiating their multibillion-dollar partnership to pave the way for OpenAI’s potential IPO while securing Microsoft’s long-term access to advanced AI technologies.

Published May 12, 2025
Categorized as Digital Tagged Artificial Intelligence, Digital, Media, Technology

Meta taps ex-Pentagon officials to pitch VR and AI to the US government

Meta is enlisting former national security and Pentagon officials as it seeks to expand its virtual reality and AI services into the federal government sector.

Published May 12, 2025
Categorized as Digital, Social Media Tagged Artificial Intelligence, Digital, Media, Social Media, Technology

IPL eyes mid-May restart following India-Pakistan ceasefire

The Indian Premier League is set to resume by May 16 or 17 following a ceasefire between India and Pakistan.

Published May 11, 2025
Categorized as How it Works, Special Coverage Tagged Digital, Media, Special Coverage

Foreign Secretary Vikram Misri, daughters targeted in online attacks

Foreign Secretary Vikram Misri and his family came under online attack following the cease-fire agreement with Pakistan, sparking debate over digital harassment and national security discourse.

Published May 11, 2025
Categorized as Digital, Social Media Tagged Digital, Media, Social Media, Special Coverage

Tech firms shift to remote work, curtail non-essential travel amid India-Pakistan tensions

Major Indian tech and consulting firms have implemented remote work policies and travel restrictions in response to escalating border tensions and security alerts in northern India.

Published May 10, 2025
Categorized as Special Coverage Tagged Special Coverage

Amul’s topical ad strikes patriotic chord amid India-Pakistan tensions

Amul, known for its long-standing tradition of addressing current affairs with humor and sensitivity through its topical ads, has managed to tap into the national mood, this time, with a message that mixed levity with resolve.

Published May 10, 2025
Categorized as Advertising, Special Coverage Tagged Media, Social Media, Special Coverage

NCLAT rejects insolvency plea against PepsiCo over disputed interest

NCLAT has dismissed SNJ Synthetics’ insolvency plea against PepsiCo, ruling that disputed interest alone cannot justify bankruptcy proceedings.

Published May 9, 2025
Categorized as Brand Marketing Tagged brand marketing

Pidilite ramps up marketing spend as sales and margins rise

Marketing and promotional expenses rose to 5.4 percent of net sales, up from 4.7 percent a year earlier, as Pidilite Industries increased investment in demand generation initiatives

Published May 9, 2025
Categorized as Brand Marketing Tagged brand marketing

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