PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.
Author: Delshad Irani
India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez
Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.
BCCI seeks media agency to shape IPL 2025 advertising strategy
Interested agencies must submit their Expressions of Interest by March 10, with final proposals due by March 13.
Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup
In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.
With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo
Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?
The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?
Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs
Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.
Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki
India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.
Reliance Industries surges to second place in global FutureBrand Index, overtaking Apple and Nike
India’s largest company makes a remarkable leap, outpacing global giants, while Samsung holds the top spot in the 2024 rankings.
Dentsu global CEO: We will reevaluate our underperforming businesses, rebuild our business structure
Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.