Britannia reports modest profit growth amid challenging market conditions

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

“The performance underscores our resilience in a challenging operating environment marked by rising commodity prices, changing channel dynamics, and subdued demand across FMCG categories,” Varun Berry said in a statement.

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

Brian Lesser reportedly outlined GroupM’s plans to transition to a ‘single operating model’ and indicated the forthcoming ‘sunsetting’ of ‘agency-specific titles’ across various markets.

GroupM currently employs approximately 40,000 people, more than a third of WPP’s total global workforce.