Tag: Digital

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

Small businesses welcome CCI’s tougher penalties to rein in big tech dominance

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

India’s Competition Commission (CCI) has amended its penalty recovery regulations to streamline collecting fines for violations of the Competition Act. Additionally, the watchdog has released draft regulations on predatory pricing, tightening its grip on e-com/ q-com anti-competitive pricing practices.

‘We are in the era of AI-led innovation’: Meta’s Arun Srinivas

Speaking at the Indian Society of Advertisers (ISA) CEO Conference 2025, Arun Srinivas, Director of Global Business Group at Meta, underscored how AI is reshaping advertising, business messaging, and content consumption.

Arun Srinivas, Director Global Business Group, Meta, highlights AI’s transformative power in advertising and business.

Microsoft to shut down Skype in May 2025, netizens say ‘end of an era’

Launched in 2003, Skype revolutionized digital communication, introducing millions to free internet calling and video conferencing. (Image: X)

Existing Skype users can effortlessly shift to Microsoft Teams without any disruptions. By using their current login credentials, they can access Teams seamlessly, with all messages, group chats, and contacts automatically carried over.

From Benaras to Coimbatore: AI for the people, by the people

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

The future of AI in India isn’t just about coding—it’s about collaboration, writes author Sagar Gosalia.

Meta plans standalone AI app amid rising competition in AI space

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Meta AI has been one of the few AI assistants that remain free to access, offering advanced features such as text-to-image generation and voice mode.

Efforts are on to reach more and more smaller advertisers: ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

Sunil Kataria emphasizes the need for responsible AI usage in advertising as ISA moves to support smaller advertisers and embrace digital transformation.

‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey

In her address, Roma Datta Chobey emphasized how businesses are leveraging this transformative technology to become future-ready and reshape their operations.

Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.