Tag: Digital

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

Obscenity complaint filed against Samay Raina, BeerBiceps in Bandra Court for India’s Got Latent

The episode, which was filmed on November 14, 2024, at The Habitat, Khar, featured Ranveer Allahbadia, Samay Raina, Ashish Chanchlani, and Apporva Mukhija using offensive language throughout the show. (Image: News18)

Complaint filed by Nikhil Ruparel seeks legal action over offensive content aired on YouTube.

Ranveer Allahbadia flak: 5 times when YouTuber ‘BeerBiceps’ ignited a storm

The court extended its interim protection for Allahbadia, shielding him from arrest over police cases filed against him in Mumbai, Guwahati, and Jaipur.

Ranveer Allahbadia, a.k.a BeerBiceps, finds himself in hot water once again as a controversial question on India’s Got Latent fuels online debates—adding to a list of past missteps from the popular digital personality.

Tech shake-up: Major layoffs and restructuring in 2025

Although this year's cuts are more measured, they underscore a continued focus on performance management and strategic restructuring. (Image: Pexels)

In a year marked by rapid change and strategic pivots, tech companies—from Meta to niche players like Pocket FM—are rolling out fresh rounds of job cuts and voluntary exit programs.

Viral Fame or Brand Risk: Samay Raina, Ranveer Allahbadia IGL video fuels debate on influencer credibility, platform accountability

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

As online content veers into controversy, the call for stricter regulations intensifies, as ‘vulgarity’ is masked as creativity and humor. Samay Raina and Ranveer Allahbadia’s India’s Got Latent video sparks debate over the price of online popularity.

NHRC directs YouTube to remove ‘India’s Got Latent’ episode with Ranveer Allahbadia

The controversy erupted after Ranveer Allahbadia, also known as BeerBiceps, made inappropriate remarks to a contestant on the show.

Highlighting easy access for children to ‘vulgar and obscene’ content, National Human Rights Commission of India member Priyank Kanoongo, has directed YouTube to remove the concerned episode/videos of the roast show hosted by Samay Raina.

MIB to issue notice to comedian Samay Raina over ‘obscene’ content on ‘India’s Got Latent’

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The National Human Rights Commission, based on a complaint filed by Yogendra Singh Thakur, has asked YouTube to remove the video featuring Ranveer Allahbadia’s “obscene” remarks.