Tag: Digital

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Who is Apoorva Mukhija a.k.a The Rebel Kid?

As the drama unfolded, Mukhija, who was also accused of making an inappropriate remark during the episode, found herself at the center of a media storm.

Social media influencer Apoorva Mukhija, aka The Rebel Kid, is in the spotlight following her controversial remarks on Samay Raina’s popular YouTube show India’s Got Latent.

Industry stakeholders seek govt action against illegal betting apps

The letter, written by CAIT's National President, B.C. Bhartia (a copy of which is with Storyboard18), highlights the rapid growth of opinion trading platforms, which have attracted over 50 million users in India.

A representation letter will also be sent to Ministry of Consumer Affairs, Ministry of Information & Broadcasting, Ministry of Finance, SEBI and ASCI on the need to prohibit opinion trading platforms in India.

OpenAI moves to block Indian media groups from copyright lawsuit

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

The lawsuit, initiated by Indian news agency ANI, alleges that OpenAI scrapes published content from news websites without permission to train its AI.

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

Maharashtra Cyber Cell files FIR against Ranveer Allahbadia, Samay Raina, and others

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

In a swift response to public outrage over obscene content on the YouTube show India’s Got Latent, authorities have registered an FIR, summoned multiple participants, and called for the removal of all 18 episodes.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.