Digital – Page 20 – storyboard18

Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.

P&G’s GenAI model ChatPG enables simplification and communication: Kumar Venkatasubramanian

"ChatPG has become a massive enabler, not just of simplification, but also of effective communication within the organization," Kumar Venkatasubramanian remarked.

P&G India CEO Kumar Venkatasubramanian highlighted the company’s cutting-edge advancements in technology, discussing on ChatPG, AI-driven consumer engagement, and supply chain innovation.

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

The minister highlighted that VVDN’s new facility is designed for high-volume, complex product assembly, including AI servers, networking gear and large-scale PCBs, the SMT Line boasts a remarkable throughput of 250,000 components per hour.

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Donald Trump orders more government layoffs as Musk pushes spending cuts

Musk acknowledged the storm, admitting his government commitments have distracted from Tesla operations.

A new memo instructed agencies to submit proposals by 13 March for a “significant reduction” in staffing, though no specific numbers were given.

Washington Post Opinion Editor resigns as Jeff Bezos shifts editorial policy

Despite the emotional remarks, the mission was heavily criticised online, with many users calling it an unnecessary PR move.

Bezos had invited him to lead the new direction but made it clear that full commitment was required.

AI in Advertising: A game-changer or a creativity killer?

AI has become one of the key ingredients in creating advertisement in the past 1.5 years (Image: Unsplash)

As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

UPI brand name abused by offshore betting platforms to lure Indian users

American rapper Snoop Dogg endorses Roobet. Screen grab of Roobet website mentioning UPI as its partner.

Roobet, a Cyprus-based illegal betting and gambling company endorsed by American rapper Snoop Dogg, falsely claims UPI as one of its partners.

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.