Digital – Page 21 – storyboard18

AI-driven national consumer helpline sees exponential growth, enhancing grievance redressal across sectors

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

Consumers can utilize the National Consumer Helpline via a toll-free number 1915 or on web portal.

Meta rolls out AI-driven tools to revolutionize ad campaign performance

India remains Meta’s largest user base, with over one billion users across Facebook, Instagram, Threads, and Messenger.

New enhancements including Opportunity Score, Advantage+ Sales, and Leads campaigns promise real-time insights and full automation for advertisers worldwide.

Amazon’s ad revenue surged 18%, reaching $17.3 billion in the fourth quarter

Amazon Fashion sees surge in GenZ shoppers

“When we look back on this quarter several years from now, I suspect what we’ll most remember is the remarkable innovation delivered across all of our businesses,” said Andy Jassy, President and CEO, Amazon.

‘Zomato is an accidental company’: Read Deepinder Goyal’s full letter to shareholders on Zomato’s rebrand to ‘Eternal’

Zomato’s founder Deepinder Goyal said, “This isn’t just a name change; it is a mission statement,” as the board approved the company’s new name – Eternal.

India’s creator economy sees 322% growth, surpassing 4 million influencers in 2024: Qoruz Report

Health & Fitness, a category fueled by the post-pandemic focus on wellness, grew steadily, doubling its influencer base to reach 2,95,000 in 2024. (Image Source: Get Hyped)

Gaming has been one of the fastest-growing categories, achieving 213% growth between 2020 and 2022 and reaching 4,67,000 influencers by the end of 2024.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

OpenAI really makes life easier, says Union Minister Ashwini Vaishnaw

Despite these technological constraints, Vaishnaw remains optimistic regarding everyday applications of AI. "OpenAI really makes life easier, in terms of making notes etc.," he said. (Image: X)

Union Minister Ashwini Vaishnaw and OpenAI CEO Sam Altman explore how bold innovation in artificial intelligence can tackle India’s scale challenges and drive cost-effective solutions.

India is our second biggest market: OpenAI’s Sam Altman

SoftBank is expected to contribute 75% of the funding, while the remaining investment will come from Microsoft, Coatue Management, Altimeter Capital, and Thrive Capital, according to a source familiar with the matter.

Sam Altman, in a conversation with Ashwini Vaishnaw, shared insights into the growing importance of India in the global AI landscape.

YouTube advertising revenue clocks $10.47 billion in Q4; Parent-firm Alphabet’s AI investments rise

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

The company reported slower revenue growth across several key segments, including its search business, YouTube advertising, and services division, when compared to the same period last year.

MIB launches TruthTell Hackathon to combat misinformation in live broadcasts

The initiative is supported by prominent organizations such as the Ministry of Electronics & Information Technology (MeitY), IndiaAI Mission, and DataLEADS.

The TruthTell Hackathon invites developers, data scientists and media professionals from across the globe to create AI-powered solutions aimed at real-time detection and verification of misinformation in live broadcasting.