brand marketing – Page 68

Digital Personal Data Protection Rules draft to be published within 30 days

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

IT Minister Ashwini Vaishnaw confirmed that the framework of DPDP Act is ready and complete.

Fittr and Rohit Sharma partner to introduce Fittr Hart Ring

Rohit Sharma, who has long been a proponent of maintaining peak physical condition stated, “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.”

The Fittr Hart ring tracks everything right from daily steps, activity to sleep quality, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into one’s health.

Lenskart CEO seeks “visionary EIRs” for next-gen D2C eyewear brands

Lenskart’s latest move signals its commitment to innovation and global expansion, positioning itself at the forefront of the D2C market.

Lenskart.com is on the lookout for three Entrepreneurs in Residence (EIRs) to spearhead the development of next-generation direct-to-consumer (D2C) eyewear brands.

Need a set of corrections…not a NourishCo 2.0, says Tata Consumer Products MD, Sunil D’Souza

From a product perspective, D'Souza said he doesn't think there is anything significantly wrong because NourishCo products have been proven over the past few years.

In 2022, Tata Consumer Products Ltd acquired PepsiCo’s 50 percent stake in NourishCo Beverages Limited, making NourishCo a fully-owned subsidiary of TCPL.

IPO-bound Oyo acquires France-based premium rental home firm Checkmyguest

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

Oyo acquired the French-based platform in a stock-and-cash deal worth Rs 230 crore ($27.4 million), a media report said.

Thomas Cook India capitalizes on AI, spiritual tourism, and tier-2 cities to boost biz

Spiritual tourism has witnessed a boom in India and makes up 60% of the country's domestic tourism (Photo: Unsplash)

Thomas Cook India’s net profit was marginally up to Rs 73 crore in the first quarter of FY2025 from Rs 71 crore in the same period last year. The company’s standalone total income stood at Rs 788.7 crore for the quarter, up from Rs 766.28 crore in Q1 FY2024

Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.

Tag: brand marketing