brand marketing – Page 68

Tupperware scraps open-market auction plan; opts for $23.5 million sale to lenders

Tupperware filed for bankruptcy protection in Septembe

According to Reuters, lenders poised to acquire Tupperware include Alden Global Capital, Stonehill Institutional Partners, and a trading desk of Bank of America

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Canva records $2.5 bn revenue as active users surpass 200 mn worldwide

Users from more than 190 countries have also crafted more than 2.5 billion presentations and 500 million documents. Additionally, usage of Canva’s AI tools has with over 10 billion uses to date.

As Canva doubles down on its investment in India, the country has emerged as its fifth largest market by embracing India’s rich cultural diversity and linguistic nuances.

Glance partners with Swiggy Instamart to speed up quick commerce

To deliver this experience, Glance leverages Swiggy Instamart’s user behaviour and preference data to create sharply defined audience cohorts, allowing CPG brands to target consumers more effectively. By combining Swiggy’s user affinity signals with Glance’s engagement metrics, this data-driven approach ensures that promotions reach the right audience at the right time, improving purchase intent and conversion rates for brands.

This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones.

Booking.com expands to become a ‘One-Stop Shop’ for travellers; Targets Gen Z, AI integration

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

Booking.com’s first-quarter revenue grew by 17 percent to $4.4 billion, and adjusted EBITDA of about $900 million increased 53% year over year.

Network18’s Moneycontrol Pro crosses 1 million paying subscribers

This milestone highlights Moneycontrol Pro’s reputation and track record as a trusted source of market intelligence for investors seeking in-depth, actionable insights to navigate India’s equity markets.

Moneycontrol Pro has consistently expanded its array of cutting-edge features to help users investing in Indian markets.

Zomato to launch ‘District’ app in 4 weeks: Deepinder Goyal

The tweet, which quickly went viral, laid out a straightforward criterion for prospective collaborators: a demonstrated use of AI as a "second brain."

Zomato founder Deepinder Goyal said the company is currently focusing on migrating the business from Zomato and Paytm platforms to the new District application

Zomato’s profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato will facilitate two-wheeler ride training for women.

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year.

PhonePe founders’ pay cut: Salary drops to Rs 5 crore

PhonePe founders Sameer Nigam (R) and Rahul Chari (L) Image source: Moneycontrol

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date.

Paytm posts Rs 930 crore profit in Q2 driven by Zomato sale

With this new feature, Paytm UPI users can set up automatic payment deductions directly from their bank accounts for trades.

The company’s profitability was primarily driven by a one-time gain of Rs 1,345.4 crore from the sale of its movie ticketing and events businesses to Zomato Limited.