brand marketing – Page 69

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Nykaa raises stake in D2C skincare brand Dot & Key for Rs 265 crore; acquires Earth Rhythm

Nykaa has extended its stake in Dot & Key to 90%

Nykaa acquired a 51% stake in Dot & Key in September 2021, and in the June quarter, the company decided to purchase an additional 39% stake for Rs 265.3 crore, raising it to 90%.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

CEO Gopal Vittal unveils Bharti Airtel’s roadmap for success: Quality, coverage, and innovation

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

Gopal Vittal said that the company is mulling to go live with its standalone (SA) technology for Fixed Wireless Access (FWA) within the second quarter of the current fiscal year

Marico’s business operations in Bangladesh resume at ‘normal scale’

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

Marico said operating conditions in the market have been gradually improving in the days after civil unrest gripped Bangladesh, claiming hundreds of lives.

Yatra revenue down 9 percent; Records reduced volumes in B2C segment

On 12th August 2024, the Board of Directors of Yatra Online Limited approved a Composite Scheme of Amalgamation (“Scheme”) involving Yatra Online Limited (the “Amalgamated Company”) and its six wholly-owned subsidiaries.

Chief Executive Officer, Dhruv Shringi stated: “The decline was primarily driven by reduced volumes in the B2C segment, as we optimized discounts amid intensifying price competition in the market.”

Nestlé India reports 44.5% rise in sales in 15 months; Maggi, KitKat key contributors

India is the world's largest market for Maggi

Maggi Noodles and sauces have witnessed an increased demand in key markets such as Canada, the US, Australia, New Zealand, and Singapore

BigBasket expects 60% growth this festive season, eyes profitability by 2025

Vipul Parekh, Co-founder and CMO of BigBasket

The online grocery platform expects to become profitable in the next 9-12 months, it is expecting a revenue growth of 40-50 percent this year as compared to last year.

Noise co-founder Gaurav Khatri reflects on 10 years of transforming wearable technology

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

Gaurav Khatri, co-founder of Noise, shares what it takes to build to Indian wearables brand in a competitive market and his global ambitions for the firm.

Too much premiumisation can cause market share loss, warns Dabur’s CEO

Colgate reported a 16.17 percent rise in its net profit at Rs 395.05 crore in the quarter ended September 2024.. (Image: anne-nygard via Unsplash)

Mohit Malhotra, CEO, Dabur, pointed to attrition from the non-herbal to herbals segment in Oral Care.