Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.
Tag: brand marketing
‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big
As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.
Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture
The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.
62% more female POSPs in FY24 drive 15% surge in premium revenues: Probus
POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.
Retail sees moderate 7% growth during festive season: RAI
In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.
2025 – The Year Of…: Consolidation and Innovation, says Kalyan Jewellers’ Ramesh Kalyanaraman
One of the highlights in 2024 was the complete acquisition of Candere, which has been pivotal in advancing the phygital strategy of Kalyan Jewellers, says Ramesh Kalyanaraman.
In beauty business, Bollywood stars find profits more elusive than fame
Only one celebrity-owned brand turns profitable in India’s $21 billion beauty market, as actresses discover star power alone can’t guarantee success in competitive cosmetics industry.
64% young dog owners and 60% young cat owners find pets as mental health allies: Report
While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.
Financial transactions at Mahakumbh anticipated to be between Rs 2 lakh crore and Rs 3 lakh crore
State officials view the Mahakumbh as a cornerstone of their broader strategy to establish Uttar Pradesh as India’s premier destination for religious and cultural tourism.
Zepto: What kept Indians awake at night (and beyond)?
In 2024, Mumbai became truly the city that never sleeps, ordering 31.5 lakh snacks between 12–4 AM and Bengaluru led in late-night orders for roses & condoms.