Tag: BrandMakers

Raj Rishi Singh, CMO, MakeMyTrip wouldn’t call AI a disruptor—it’s more of an enabler. According to him, the real disruption lies in how difficult it has become to capture consumer attention.

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Despite inflationary pressures, there is strong demand in the premium segment with consumers willing to pay a premium for quality and expert-backed brands, according to Manish Anandani, Managing Director of Kenvue India and South Asia.

While the core engagement remains on traditional social platforms, platforms like Snapchat and YouTube Shorts are exciting, highlights Amit Doshi, CMO, Britannia.

Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.