brand marketing – Page 67

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

BFSI sector sees 10.4% increase in background check discrepancies for FY 23-24

Beyond employment and education checks, discrepancies in criminal record checks (CRC) and identity verification are also steadily rising. This increase in CRC discrepancies can be attributed to the overall crime rate in India, which has climbed from 422.2 crimes per million in 2022 to 445.9 per million in 2024, according to the latest report from the National Crime Records Bureau (NCRB).

This uptick reflects the growing challenge of verifying candidate credentials in a highly competitive market, where individuals may resort to falsifying academic, professional, or personal information to secure positions.

Pidilite Industries’ consolidated net profit ups 17.8% in Q2 FY25, revenue surges to Rs 3,234 crore

Pidilite Industries' profit increased by 2.22 percent to Rs 534.50 crore in Q3 FY25

In the first six months of FY25, Pidilite Industries’ profit soared to Rs 1,111.57 crore compared to Rs 932.22 crore in April and September FY2024.

Consumers still ask kitna deti hai, but not just on mileage: Mahindra’s auto biz CEO

Nalinikanth Gollagunta emphasised that the first six months were crucial for preparing the company for upcoming vehicle launches, ensuring that M&M could continue meeting demand while positioning itself for future growth. (Image source: Biospectrum)

In a recent interview, Mahindra & Mahindra’s Auto Division CEO Nalinikanth Gollagunta shares insights on the company’s growth strategy, addressing challenges in supply chains and the transition to electric vehicle.

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis

TVS Motor profits surge 23% in Q2

TVS Motor's operating revenue grew by 10 percent at Rs 9,097 crore in Q3 FY 25

The company’s total exports registered a growth of 11% with sales increasing from 100,294 units in September 2023 to 111,007 units in September 2024.

Dior names Bollywood actress Sonam Kapoor as Brand Ambassador

Sonam Kapoor’s involvement with Dior follows her appearance at the brand’s Paris show last month, an event that generated a media impact value of $2.7 million. (Image source: Vogue India)

Bollywood actress Sonam Kapoor joins Dior as its new face, marking the luxury brand’s ambitious push in India’s fast-growing fashion market.

Zomato increases platform fee to Rs 10; Sixth hike over last one year

Nugget marks the first product from Zomato Labs, Zomato’s incubator for in-house innovations.

Zomato increased the fee to Rs 3 in October 2023, followed by Rs 4 in January 2024, Rs 5 in April 2024, Rs 6 in July 2024, and Rs 10 in October 2024

Upstox revs up trading with TBT Engine

Ravi Kumar, Co-Founder & CEO of Upstox, said, "As India’s retail trading landscape continues to evolve, the demand for precision and real-time data is more critical than ever. With the TBT Engine, we're reducing the gap between retail and institutional trading by equipping traders with the sophisticated tools they need to make smarter, more informed decisions.

Upstox has a customer base of over 1.4 crores with 75% of them being millennials. Nearly 70% of the total customer base comprises first time investors, from which 85% of them are from tier 2 and tier 3 cities in India.