brand marketing – Page 67

India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.

Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner

Speaking about his investment in the European T20 Premier League, Abhishek Bachchan said, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. The ETPL is the ideal platform to showcase cricket’s growing global appeal."

The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.

News18 Lokmat leads Marathi news segment with unmatched reach and market share

Network18’s News18 Network is India’s largest news network, comprising 16 national and regional news channels that connect with audiences across the country.

Another channel from Network18’s portfolio to become number one, News18 Lokmat has left TV9 Marathi and ABP Majha behind in the Marathi news genre.

Nykaa’s Q3 FY25: Beauty vertical leads with 30% GMV growth, net revenue surpasses expectations

Nykaa opened 19 new stores in Q4 FY25

Nykaa has posted a robust performance for Q3 FY2025, with consolidated Net Revenue growth expected to exceed mid-twenties, outperforming its Gross Merchandise Value (GMV) growth for the same period.

OYO alters check-in policy, unmarried couples no longer allowed

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

ITDC to offer luxurious retreats at Maha Kumbh 2025

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

Spirituality meets comfort as luxury camps with modern amenities debut near Prayagraj’s Sangam, enhancing the pilgrim experience.

Korean skincare popularity grows 2.5X, late night shopping surges 60%, reveals Nykaa’s trend report for 2024

A customer from New Delhi took their love for beauty to the next level, placing an incredible 110 orders worth Rs 21.5 lakhs, featuring makeup from Lakme and Maybelline. (Photo: Unsplash)

Regional fashion preferences also varied according to the report, with Delhi shoppers favoring kurta sets, Mumbai leaning towards co-ords and Bengaluru choosing lehengas.