Tag: brand marketing

Amul tops as the world’s strongest food brand: Brand Finance report

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

Amul, which scored Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, its brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics, stated the Brand Finance’s Food & Drink 2024 report.

42% of Audi India’s car sales are to customers under 40, says Balbir Singh Dhillon

As an industry, we are collectively working to enhance the charging infrastructure. For instance, we have installed over 140 chargers across the country, not just at Audi dealerships but also at our group brand dealerships. We have one of the largest EV charging stations in BKC, equipped with 450 kilowatt hours and multiple charging points, stated Balbir Singh Dhillon, Head of Audi India. (Still from the video)

Balbir Singh Dhillon, Head of Audi India said that the customer base is getting younger and the luxury auto market is expanding. He added that despite challenges with taxation, the desire for luxury vehicles has increased.

Aayush Wellness enters the $23.8 billion nutraceutical market with Dreamy Sleep Gummies

As per National Institute of Health, nearly 42 crores Indians are struggling with sleep related issues. Acknowledging the escalating issues of poor sleep quality, Aayush Wellness has introduced this sleep gummies to enhance the sleep quality of the people, stated the company. (Image source: Facebook)

Dreamy Sleep Gummies is designed to elevate sleep quality and combat sleep disorders, stated the company.

Narayana Murthy highlights population control as key to India’s sustainability

In October 2023, Infosys founder, Narayana Murthy suggested that young Indians should work 70 hours a week to help India compete with economies that have seen significant growth in recent decades.

At a recent convocation ceremony, Infosys co-founder Narayana Murthy emphasized the urgent need for population control measures in India and the role of professionals in national progress.

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

Through initiatives like “Mothermonials,” Dhillon believes that Dove is not just selling products but also playing a vital role in challenging societal norms and fostering a more inclusive and positive perception of beauty.