Tag: brand marketing

Ogilvy, Mindshare, Madison, among big winners at the IAA awards

IAA, which was incorporated in July 1991 as a not-for-profit company addresses the common interests of all the disciplines across the full spectrum of marketing communications from advertisers to media companies followed by the advertising and interactive agencies, direct marketing firms and even individual practitioners, stated its official website. (Stills from the campaign)

At the International Advertising Association (IAA), campaigns such as Hindustan Unilever’s Red Label India’s ‘Swaad Apnepan Ka’, Colgate India’s ‘Neend Bhagao, Taazgi Jagao!’,‘CaratLane Postcards’, and TVS Motor Company’s ‘Protect Little Rider’ were felicitated and appreciated.

Coca Cola appoints Greishma Singh as New Vice-President of Marketing

Greishma Singh, who has been a part of the Coca-Cola system for more than 15 years, moves on from her role of Vice-President - Customer and Commercial Leadership, India & South West Asia. (Image source: LinkedIn)

In her new role, Greishma Singh is expected to steer the company’s marketing initiatives, aiming to enhance brand management and consumer reach in the competitive beverage sector.

Social media jobs on the rise: 240,000 active talent and growing

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.