brand marketing – Page 66

Amul issues warning over counterfeit ghee amid controversy

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

The Indian dairy giant advises consumers to be vigilant against fake products and clarifies its non-involvement in recent allegations concerning Tirupati laddoos.

Tata Group enters ultra-fast delivery market with ‘Neu Flash’

For Tata Neu, its approach to the quick commerce model will be crucial, particularly as the group opts for a more conservative strategy regarding consumer incentives.

Tata’s ecommerce venture aims to tap into the burgeoning demand for quick commerce in metropolitan areas.

FSSAI takes pro-active, industry-centred approach: Nestle

Suresh Narayanan's tenure with Nestlé began in 1999 when he joined as Executive Vice President for Sales in India.

Nestle India’s Suresh Narayanan applauds FSSAI’s progress over the last decade, credits improved response and testing credibility post-Maggi crisis.

Growth in premium FMCG more organic than price-driven: Nielsen

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

Despite overall FMCG in India facing challenges to achieve double-digit growth, the premium segment consistently grows at double-digit rates across all markets and categories, driving half of the incremental sales for the Indian FMCG industry.

IndiGo records Rs 9.9 bn net loss due to higher fuel costs and record groundings

IndiGo reported a total income of INR 177.6 billion, a net increase of 14.6% as compared to the same period last year. (Image source: CNBC-TV18)

IndiGo’s revenue from operations increased by 13.6% to Rs 169,696 million.

Swiggy launches ‘International Logins’ for NRIs from 27 countries

Introduced in response to demand from users who have previously enjoyed Swiggy while living in India or during visits, this feature enables them to send gifts and surprises, and even have groceries or essentials delivered to ageing parents back home.

YouTube focuses on shopping in India; launches YouTube Shopping affiliate program

The program will roll-out starting with Flipkart and Myntra.

Flipkart and Myntra have been using video commerce over the past few years and have received positive response from creators and customers alike.

Blinkit launches EMI option for purchases over Rs 2,999

Notably, Blinkit had recently introduced a 10-minute ambulance service in Gurugram to exemplify rapid emergency healthcare at the doorstep.

The EMI feature will be available on nearly all products, excluding gold and silver coins, making larger orders more accessible to consumers who increasingly rely on quick commerce for grocery and household items.