Tag: brand marketing

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

Amit Doshi began his career at Perfetti Van Melle as an area sales manager and then also worked at Lenovo.

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.

Route Mobile wraps up Route Amplify 2.0 with powerful discussions on AI, Security, and the Future of Digital Communication

Route Amplify has once again proven to be the definitive platform for shaping the future of communication. With the innovations and partnerships unveiled, Route Mobile and its partners are set to continue leading the charge into the next frontier of customer engagement, security, and digital identity.

The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.

Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

Singles got free water bottles at Diljit Dosanjh’s Delhi concert: Know why

Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.

Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.