brand marketing – Page 65

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

ITDC to offer luxurious retreats at Maha Kumbh 2025

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

Spirituality meets comfort as luxury camps with modern amenities debut near Prayagraj’s Sangam, enhancing the pilgrim experience.

Korean skincare popularity grows 2.5X, late night shopping surges 60%, reveals Nykaa’s trend report for 2024

A customer from New Delhi took their love for beauty to the next level, placing an incredible 110 orders worth Rs 21.5 lakhs, featuring makeup from Lakme and Maybelline. (Photo: Unsplash)

Regional fashion preferences also varied according to the report, with Delhi shoppers favoring kurta sets, Mumbai leaning towards co-ords and Bengaluru choosing lehengas.

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi

Priyanka Sethi, Head of Marketing, Haier Appliances India

Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.

Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs

Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Social media companies, brands, and influencers have increasingly adopted the term “creator” for the many forms of social media content producers thriving today, from bloggers, vloggers, livestreamers to Instagrammers and TikTok stars. But there is a key difference. Read on to find out. (Image: igor-omilaev via Unsplash)

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.

2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank

HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.