brand marketing – Page 65

Airtel and Apple strike content partnership deal

Airtel will also bring music listening experience to its customers in India through exclusive offers of Apple Music, available to Wynk Premium users. (Image source: CNBC TV18)

These Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India, later this year.

Paris Olympics sparks surge in sports training centre searches across India: Justdial

Among the major cities, Delhi witnessed a 157 percent increase, Mumbai recorded a 171 percent surge, Pune saw a 203 percent jump, Chennai experienced a 60 percent increase, Bangalore saw a 69 percent rise, Hyderabad recorded a 94 percent surge, Kolkata witnessed a 224 percent increase, and Ahmedabad saw a 154 percent jump in searches for sports training centers.

Javelin throw classes saw a phenomenal 825 percent increase in searches, likely fuelled by athlete and star performer Neeraj Chopra. Pistol shooting and rifle shooting training centres also experienced significant growth, with searches increasing by 282 percent and 230 percent, respectively.

Metro Brands to open 225 new stores in 2 years, reduce online discounts

Recently, Metro Brands partnered with US-based footwear retailer Foot Locker to sell premium sports, athleisure, and sneaker brands in India

The Indian footwear market was valued at Rs 1,23,500 crore in FY 2023-24. The industry is expected to witness growth, with a CAGR of 11%, reaching Rs 1,91,000 crore by FY 2027-28.

Amazon slashes seller fees by 3-12% ahead of festive season

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

The fee reduction comes just ahead of the festive season that is set to see all e-commerce platforms face-off through their flagship sales, especially during Diwali.

Government flags competition concerns amid quick commerce surge: Sources

These companies have been given 15 days to respond.

According to sources, the Consumer Affairs Ministry has voiced these concerns to the Ministry of Corporate Affairs (MCA), emphasizing fears that aggressive discounting and the proliferation of “dark stores” run by these quick commerce platforms might disrupt the competitive balance.

We know how to make this a profitable business: Tata Starbucks CEO

“The last two and half to three years have been all about expansion. We now know, in some ways, what the Indian consumer wants, we know how to make this a profitable business, so it was then about taking it forward and expanding,” Sushant Dash, CEO, Tata Starbucks said. (Image source: Tata Group)

Storyboard18 caught up with Tata Starbucks CEO Dash over a cup of coffee to talk about the growth of the brand, how is India drinking coffee today and more.

Volkswagen defined by 3 words — responsible, valuable, innovative: Rahul Mathew, DDB Mudra Group

Rahul Mathew, chief creative officer, DDB Mudra Group, stated, "In the decade after the launch, we used the momentum to continue building the brand in India. ‘Innovation’ and ‘German engineering’ remained our key pillars, but we also narrowed down on the human lens of innovation and engineering focussed on the human aspect. Unlike the market, which was stuck on bells and whistles, we focussed on what made a car truly great. What made a car a Volkswagen. Our campaigns spoke about what makes Volkswagen safer, more solid, and more enjoyable for the people driving them." (Image source: VW - Unsplash)

Rahul Mathew, CCO, DDB Mudra Group, in a conversation with Storyboard18, touched upon the advertising journey of Volkswagen since its arrival on Indian shores.

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Actor Rajesh Khera revealed a fun fact. Once a fish is removed from the water, it would thrash about and attaching it to the stick would be impossible. Hence, dead fish were attached to the stick. Khera was told that they would be animated during post-production. But he was also instructed to move his hand in such a way to make it look as if the fish are thrashing about. The shot went well and there was no need to work on the movement of the fish during post-production. (Stills from the ad)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release.

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Bikaji Foods acquires 55% stake in Ariba Foods for Rs 60.49 crore

Bikaji aims to set up a House of Brands to cater to unique customer tastes and preferences and establish Bikaji as a key player in the Quick Service Restaurant (QSR) domain

Ariba Foods is engaged in the business of manufacturing and selling snacks under the brand name ‘InDine’. Incorporated in October 2012, Ariba Foods reported an increase of 58% in profit to Rs 46 lakh in FY23