brand marketing – Page 64

Goodbye, Vistara: ‘A gold-standard airline in India to replace Jet Airways’

The idea of this merger is to ensure that two airlines do not compete within the one common house of Tata. The idea is to cooperate and put together a better offering than ever before. A superior offering, writes brand strategy expert Harish Bijoor. (Image source: Unsplash)

“As Vistara merges with Air India, the challenges will be many…. two sets of people, two cultures, two attitudes, two competencies and two sets of existing abilities clash with one another…” Harish Bijoor writes an exclusive column for Storyboard18 from his last Vistara flight.

CNBC-TV18 Global Leadership Summit to bring together influential leaders and policymakers

This year’s summit will cover important themes including macroeconomics forecasts and trends that will shape industries nationally and globally. It aims to serve as a platform where influential leaders and emerging entrepreneurs can exchange transformative ideas and provide deep insights into the evolving global economic landscape while exploring how leadership and innovation reshape industries and sectors.

Britannia’s profit declines by 10% in Q2 FY 25; ‘Committed to investing in brand dev,’ says MD Varun Berry

On a standalone basis, Britannia's profit increased to Rs 557.13 crore

On a standalone basis, Britannia’s net profit reduced by nearly 10 percent to Rs 514.41 crore in Q2 FY 25. The revenue from operations surged to Rs 4,500.84 crore

F1 signs Nestle’s KitKat as Official Chocolate Bar partner; sport aims for ‘new audiences’

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1.

IPO-bound Swiggy strengthens leadership with two former Flipkart execs

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

Shalabh Shrivastava and Hari Kumar G have joined the IPO-bound Swiggy.

India’s financial crime agency intensifies probe into Amazon and Flipkart over foreign investment violations

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The scrutiny is part of a broader crackdown on perceived anti-competitive practices by online platforms in India.

Zomato: From relatable branding to food safety scrutiny

This moment is both a triumph and a reflection for founder Deepinder Goyal, who views it not just as a business achievement but as a testament to the power of perseverance and purpose.

Zomato head emphasizes authentic customer engagement as Zomato addresses recent concerns over warehouse inventory practices.

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

More sparkle for less: Lab-grown diamonds transform wedding jewellery choices in India

Weddings with over 300 guests saw a 16.29% increase, indicating a growing preference for large, lavish celebrations.(Image: aenl-weddings-godhydmIwgc via Unsplash)

Indians are warming up to lab-grown diamonds for weddings. While the country’s gems and jewellery market is close to $80 billion, only 5 percent market share is in diamond jewellery.

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%