brand marketing – Page 64

Supply chain in Bangladesh restored after disruption: Max Fashion

Max Fashion store

Max Fashion is eyeing to penetrate other territories such as Vietnam and India to strengthen its supply chains, Pallavi Pandey, Head of Marketing said

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

RLL aims to double its EBITDA to over Rs 20 billion by 2028.

With muted H1, Raymond Lifestyle Limited is expecting double digit growth in H2 during the wedding season

Pernod Ricard becomes official partner of Paris Saint-Germain

Philippe GUETTAT, EVP Global Brands at Pernod Ricard (left) and Nicola IBBETSON, Director of Partnerships and Sponsorships at Paris Saint-Germain (right)

The four-year agreement is set to begin this 24/25 season and will span across PSG’s professional teams; men’s and women’s football as official partner and handball, as an official provider.

Ahead of festive season, Maruti Suzuki reduces prices of Alto K10, S-Presso

Maruti Suzuki was the leading advertiser in print last year as well.

Maruti Suzuki said that the price of S-Presso LXI Petrol has been reduced by Rs 2,000 and the cost of Alto K10 VXI Petrol has been reduced by Rs 6,500

Tata Consumer Products completes merger of subsidiaries to simplify business

TCP had last called the pitch in 2021.

Three wholly owned subsidiaries in India (Tata Consumer Soulfull Pvt Ltd., NourishCo Beverages Ltd. and Tata SmartFoodz Ltd.) will be merged with Tata Consumer Products Limited.

Reliance Retail to expand grocery stores in small towns, eyes luxury jewellery segment

Reliance Retail Ventures Limited (RRVL) Director Isha Ambani at the 47th Annual General Meeting of Reliance Industries Limited (RIL)

Reliance Retail Ventures Limited has also planned to extend the Milkbasket, a daily delivery service of essential products, to new geographies.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

Boroline wins trademark case: Delhi High Court orders Cento Products to change trade name

Delhi HC rules in favour of Boroline, a popular antiseptic cream in trademark case

Delhi HC asked Cento Products to pay Rs 2 lakh to GD Pharmaceuticals for the long pendency of the copyright infringement and trademark suit

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.

Brand Breakthroughs: Infosys Global CMO on what it takes to love a brand

In these times of data-driven performance marketing, some marketers might be tempted to pooh-pooh the notion of brand love. And yet, these same marketers will vouch for the value of using rational means to persuade customers to develop an emotionally driven, compelling disposition to the brand in one’s charge. Well, that’s why they say, in the end love always wins. Even, brand love, writes Sumit Virmani, global chief marketing officer, Infosys. (Image source: Unsplash)

In an exclusive column for Storyboard18, Infosys global CMO Sumit Virmani, decodes why some brands are good at winning the consumer’s love.