Tag: brand marketing

Lenovo becomes Global Partner of Formula 1 in renewed deal

s part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.

As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.

Adivasi hair oil: Are the influencer endorsements and product packaging credible?

Sandeep Raj, who is the owner of the Adivasi hair oil, along with his wife Sudha, prepare the oil with 108 herbal ingredients. Raj is a part of the Hakki Pikki tribal community, one of the major tribal communities in Karnataka which are predominantly bird catchers and hunters. (Image source: Official website and stills from the videos)

Neelambari Adivasi Hair, which claims to be a concoction of 108 herbal ingredients, has lately been the talk of the town, all thanks to promotions by well-known faces. Storyboard18 spoke with agency and brand experts to understand the credibility of such endorsements, their packaging as per industry standards, and more.

22 percent rise in users on quick commerce apps during pre-festive period: Tonic Worldwide’s GIPSI report

Data reveals a 96 percent rise in chatter expressing concerns and complaints about ‘fake reviews’ on X from May to July 2024. Over 86K posts on Instagram #triedandtrue, #notsponsored & #whatiorderedvswhatigot shows how the search for dishonest reviews are not just limited to marketplaces but go beyond, stated the report. (Image source: Velocity Blog)

The convenience and instant gratification offered by these platforms are driving this trend, opening up opportunities for a wide range of product categories from pooja essentials to electronics. In essence, this has changed the core behavior during festive season from planned to impulse buying, stated Tonic Worldwide’s GIPSI report.

Ta-ta Vistara: With Air India-Vistara merger, it’s curtains for the popular brand

Vistara, for all its premiumness, simply does not have the depth resonance that an Air India has. Yes, it is true that a lot of the early promise of the brand has been squandered away, but in the long run, it is a brand that needs to be revived and restored to its former glory, writes Santosh Desai, brand consultant. (Image source: Unsplash)

Brands are business assets and need to be viewed from the lens of business metrics, but that is not all that they are. They connect with us in deeper, more subterranean ways. Air India is potentially much more than an airline.

Allied Blenders & Distillers partner with actor Ranveer Singh for a new business venture in luxury spirits

"I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” said Ranveer Singh.

This business venture with Bollywood actor Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialised marketing expertise for the luxury segments.

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.