brand marketing – Page 62

Meta sets sights on advertising for Threads: Report

Since its mid-2023 launch, Threads has experienced rapid growth, attracting over 175 million monthly active users in its first year.

Wilson & Hughes revives Cox & Kings, focusing on modern travel solutions

In addition to the Cox & Kings brand, the firm acquired a portfolio of over 200 sub-brands.

Wilson & Hughes revitalized iconic travel brand with emphasis on leisure, business, and technology-driven experiences.

RK Swamy’s net profit declines by 62% to Rs 2.13 crore in Q2 FY25

Consolidated PBT for the first nine months of the financial year was Rs 9.6 crores as compared to Rs 18.5 crores in the corresponding period a year ago.

The revenue from operations of the company reduced to Rs 65.61 crore lakh in Q2 FY 25 from Rs 79.7 crore in the corresponding quarter last fiscal.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

Mondelez India ad expenses rise by 14.8% to Rs 1,603.15 crore in FY 24

Mondelez India's profit soared by 71.85 percent to Rs 1,175.93 crore in FY 24

Total expenses of Mondelez India were 11.9 per cent higher at Rs 11,080.72 crore in FY24

Over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries

Netflix's European headquarters are located in the Netherlands, making the Dutch Data Protection Authority (DPA) responsible for investigating a complaint filed against the company.

Netflix’s ad business soars with record reach and strategic partnerships, setting new standards in entertainment advertising.