As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.
Tag: brand marketing
2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi
Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.
Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs
Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.
TECH 2025: Trends that will shape our lives as consumers in the year ahead
2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.
2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam
HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.
2025 – The Year Of…: Intelligent traffic management, says Blusmart’s Anirudh Arun
Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.
‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big
As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.
Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture
The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.
62% more female POSPs in FY24 drive 15% surge in premium revenues: Probus
POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.
Retail sees moderate 7% growth during festive season: RAI
In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.