brand marketing – Page 62

Marico aims to grow food biz at 20-25% CAGR, scale to 2x by FY27

E-commerce and modern trade contributed to 30% of the Indian business of Marico

Chairman Harsh Mariwala said with the continued impetus to the 4Ds (Diversification, Distribution, Digital, and Diversity), the company is moving fast toward becoming Marico 3.0

Marico diversifies portfolio, reduces dependence on Bangladesh amid political turmoil

Marico's standalone revenue from operations stood at Rs 1,860 crore in Q2 FY24

Marico reported an 8.66% rise in net profit to Rs 464 crore between April and June FY25. The company posted a 6.7% increase in revenue from operations to Rs 2,643 crore in the June quarter in FY25

Carrefour set to re-enter India market with franchise partnership

Patrick Lasfargues, executive director of international partnerships at Carrefour, expressed the importance of India in their global expansion strategy, aiming to enter ten new countries by 2026.

The entry of Carrefour comes at a time when India is grappling with severe food price inflation.

Auréa-led investor group completes acquisition of The Body Shop

The Body Shop was founded in 1976 and has been a pioneer of ethical beauty, offering high-quality, innovation-led skincare, body care, haircare and make-up made with natural, fairly traded ingredients from around the world, stated the company. (Image source: ContactPigeon)

Mike Jatania and Charles Denton will serve as Executive Chairman and CEO respectively and will jointly steer The Body Shop’s revival.

HUL forms committee to evaluate future of ice cream division

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

Unilever PLC announced plans to separate its global ice cream operations in March 2024.

Simply Speaking: Shorts #1 – The “flop” that became a global hit

A market research report by Universal McCann on a big sample of ten thousand respondents declared that it would flop. (Image: sonder-quest via Unsplash)

If your plan is simply to survive for the day, week, month or quarter and kick the can forwards, you won’t make this product.

Luxury brands embrace India’s rich heritage with exclusive collections

Responding to these nuances, brands are increasingly introducing limited-edition products inspired by and often exclusive to India, signalling a strategic pivot to capture the hearts of India's affluent shoppers. From Left to Right: Ayushmann Khurrana for Bulgari (Image source: Mashable India), Ananya Pandey for Jimmy Choo (Image source: Vogue India), Priyanka Chopra Jonas for Bulgari (Image source: Vogue India)

As India emerges as a key player in the luxury market, major global brands adapt their strategies to cater uniquely to the Indian consumer, launching exclusive collections that intertwine local culture with international allure.

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