brand marketing – Page 61 – storyboard18

Amul wins trademark infringement case against Italian brand Amuleti

GCMMF has used the trademark "Amul" for its products since 1958

Meta Inc. has ordered to block or delete the social media account of Terre primitive for promoting Amuleti.

India overtakes US to become second-biggest 5G handset market: Counterpoint

Research Director Tarun Pathak said, “5G handset contribution to the overall handset market was over 54% in H1 2024, crossing 50% for the first time. As the democratization of 5G handsets increases with increasing 5G penetration in lower price segments as well as increasing expansion of 5G networks, this trend will further grow. The ongoing global premiumization trend will further fuel this growth. According to our market outlook, 5G share will cross 57% in 2024 and 65% in 2025.” (Image source: Unsplash)

Apple led the 5G handset shipments globally, accounting for more than 25% share, driven by strong shipments of the iPhone 15 series and 14 series. Samsung followed in the second position, capturing more than 21% share, driven by the Galaxy A series and S24 series.

Google faces new antitrust battle over advertising tech monopoly

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

Google disputes the claims of excessive fees and argues that its integrated technology ensures faster ad delivery and improved security.

InMobi secures $100 mn from MARS Growth Capital

This financing round will be used to deepen the company’s AI capabilities through both organic and inorganic means to deliver more immersive, personalized ways for brands to better engage with consumers beyond the standard ad unit.

The funds will be used to propel InMobi’s artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.

Uber reintroduces its high-end category in India

Uber Black offers a range of features designed to elevate the ride with unparalleled comfort, style and convenience, stated the company.

This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

Bikaji Foods, Gopal Snacks, Prataap Snacks shares jump after govt slashes GST rates on namkeen

Bikaji aims to set up a House of Brands to cater to unique customer tastes and preferences and establish Bikaji as a key player in the Quick Service Restaurant (QSR) domain

The GST rate of extruded savoury/salted (other than un-fried or un-cooked snack pellets), falling under HS 1905 90 30 has been reduced from 18% to 12%

IPO-bound Ather Energy plans aggressive marketing push to strengthen EV brand

Ather Energy's IPO to fund expansion, marketing, and R&D

Ather plans to utilize Rs 300 crore of its net proceeds to fund advertising and marketing efforts in the upcoming years

Non-metros close gap, 55% of prestige beauty brands’ sales from non-metros: Nykaa

The last decade witnessed the proliferation of homegrown makeup brands and a resulting expansion of the market with <3% crossing Rs 100 crore.

However, within non-metros, there is a significant variation in beauty demand & aspiration, creating opportunities for brands to think differently.

Air-India’s Vistara conundrum

Vistara built itself around some sharp differentiators – targeted at corporate travellers, with service being the cornerstone and epitomised by its tagline ‘fly the new feeling’.

Vistara came in at a time that India lacked a premium flying experience – with Kingfisher Airlines out and once market leader Jet Airways on the path of rapid decline, writes business strategist Lloyd Mathias.