Tag: brand marketing

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

This session will lead the discussion on the impact of AI-powered algorithms on news consumption and platform prioritization; the influence of AI on revenue models, personalized ad targeting and content recommendation systems.

New Ipsos global trends report highlights consumer calls for stronger business and government leadership amid rapid change.

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.

87 percent singles experienced positives of dating this year: Bumble

Single people are more determined, with nearly three in four (72 percent) globally looking to find a long-term partner in the next year. However, the level of tolerance has shifted. Specifically amongst women in India, more than two in three (70 percent) say that they are being more honest with themselves and are no longer making compromises. (Image source: Unsplash)

Bumble’s research report revealed the excitement single Indians experienced of meeting somebody new, building their confidence, and exploring new attributes in what they want. Bumble research shows that they are clear about their own desire for romance, total transparency, shared community values, and leaning into platonic male friendship at pivotal moments, to help navigate the next year in dating.