brand marketing – Page 60

LIC appoints Infosys to build its NextGen Digital Platform

his platform will form the foundation for building high value business applications such as the Customer & Sales Super Apps, Portals and Digital Branch for LIC, stated the company. (Image source: Elets Technomedia)

The NextGen Digital Platform will be modular, flexible, cloud-native, and have platform- driven architecture which will be capable of quickly adopting innovative technologies, new products and features.

Indian audio market booms: Offline sales hit Rs 5,000 cr, personal audio leads the charge

Personal audio has seen significant growth, with headphones, headsets, and mini/Bluetooth speakers becoming essential for many consumers.

Growth is driven by the rise in immersive sound technologies, enhanced consumer experiences, and a growing demand for high-quality audio products across both home and personal categories

Unearthing Mamaearth: Decoding consumer feedback

When launched in 2016, it came as a saviour to consumers looking for toxin-free products made with natural ingredients and a focus on sustainability. It is in fact known to be the fastest digital-first brand to attain a revenue of Rs 1,000 crore. (Image source: LinkedIn)

Honasa Consumer’s hero brand Mamaearth, which started its journey eight years ago, has been dealing with negative consumer feedback, while also trying hard to push its products offline. Yet, investors remain bullish – what’s behind their confidence?

NBA, ACG, BFI, and Skechers bring basketball to Indian schools

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, September 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana.

Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

Amazon India creates over 1.1 lakh seasonal job opportunities ahead of festive season

The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

Amazon India also reduced selling fees by 3-12% for 59 product sub-categories on the marketplace last week

Lay’s named Official Sponsor of FIFA World Cup 26 & FIFA Women’s World Cup 2027

The brand will break new ground at both tournaments by recognising and rewarding the “Fan of the Match” at every match.

As Official Sponsor, Lay’s, alongside a portfolio of food brands, including Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa, will bring fans closer to the game with exclusive experiences, merchandise, consumer activations and more.

2024 LIONS Creativity Report: Coca-Cola wins Creative Brand of the Year for the first time

Manolo Arroyo, EVP and Global Chief Marketing Officer, The Coca‑Cola Company, commented, “The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people and – most importantly – ignites change.” (Image source: Unsplash)

WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.

Acer India onboards Bollywood actor Jahnvi Kapoor as brand ambassador

Jahnvi Kapoor will spearhead the brand’s campaign across multiple channels to showcase how Acer and Acerpure products enable modern living with style.

As the face of Acer India, Jahnvi Kapoor will endorse a wide range of Acer’s advanced laptops, Acerpure TVs, and home appliances, including water purifiers and vacuum cleaners.

EaseMyTrip launches marketplace, ScanMyTrip.com, integrated on ONDC Network

EaseMyTrip’s integration with ONDC Network will allow businesses in the travel and tourism sector to leverage the digital infrastructure that ONDC provides. (Image source: Wikipedia)

The new product, ScanMyTrip.com is a marketplace designed to enable OTAs, MSMEs, Travel agents and homestays to list their offering – Flights, Hotels and Homestay on ONDC Network.

China leads global wrist-worn device market

The global smartwatch market shipped 34.7 million units in 2Q 2024, a YoY decrease of 3.2 percent, while China shipped 11.1 million units, a YoY increase of 18.7 percent. The global wristband market shipped 9.0 million units in 2Q24, a YoY increase of 10.6 percent, while China shipped 4.4 million units, a YoY decrease of 4.8 percent. (Image source: Unsplash)

As per International Data Corporation Worldwide Quarterly Wearable Device Tracker data, the growth of the Chinese wrist-worn market is not only exceeding the global market, in the first half of 2024 Chinese manufacturers also maintained a rapid growth rate and a strong market position in the global wrist-worn market.