brand marketing – Page 59

Ayurvedic startup Kapiva to raise Rs 330 crore to expand ops: Report

Kapiva was founded in 2016 by Ameve Sharma and Shrey Badhani

Kapiva’s valuation will surge to about $130-150 million (Rs 1,100 to 1,250 crore) after the fundraiser

ICC announces record prize money for Women’s T20 World Cup 2024

Furthermore, teams that exit during the group stage, there is a base prize of $112,500 awarded to all 10 participating teams, totalling $1.125 million. (Image source: ICC)

The prize money extends beyond the knockout stages, as each group stage win will now be rewarded with $31,154, reflecting a 78% increase from last year’s $17,500.

AB InBev India joins the ONDC Network to empower micro-entrepreneurs

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

The move is a part of AB InBev India’s ‘Swadhaar’ program, aims to help businesses run by micro-entrepreneurs across the communities the company serves.

Snap Partner Summit 2024: Snap Inc launches new AR glasses spectacles

Snap Inc introduced the fifth generation of spectacles and Snap OS

The Snap spectacles are packed into AR glasses that weigh less than half the weight of a typical VR headset at only 226 grams

Koo co-founder Mayank Bidawatka starts new venture ‘Billion Hearts Software’

Koo, similar to the X platform, was shut down this year due to unsuccessful talks on mergers with several companies and high maintenance costs. Backed by Tiger Global, Koo was founded in 2020 during the COVID-19 pandemic by Bidawatka and Aprameya Radhakrishna. It was last valued at $274 million. (Image source: Medium)

Mayank Bidawatka said that his upcoming venture has secured funding from several founder friends who have established big consumer tech startups in the country.

Led by ‘FWD’ – Myntra doubles Gen Z customer base to 16 mn

The GenZ cohort represents one-third of India’s e-lifestyle shoppers and influences 25 percent of the overall GMV in e-lifestyle fashion. The online trend-first fashion market is expected to grow over 8X into a $5 billion market by 2028.

Myntra plans to add another 20mn -25mn GenZ customers in the next couple of years.

Zupee partners with ONDC to expand reach of skill-based games

The partnership will also help the game developer to build trust around online gaming amidst existing and future gamers.

Under the agreement, Zupee is registered as a seller application on the platform, with the gaming company offering its game of Ludo, through ONDC.

All the big breaks and exclusives only on Storyboard18

(Image source: Unsplash)

A round-up of some key exclusives and top breaks by Storyboard18’s team of wired reporters. Don’t miss a beat, follow us for more.

LIC appoints Infosys to build its NextGen Digital Platform

his platform will form the foundation for building high value business applications such as the Customer & Sales Super Apps, Portals and Digital Branch for LIC, stated the company. (Image source: Elets Technomedia)

The NextGen Digital Platform will be modular, flexible, cloud-native, and have platform- driven architecture which will be capable of quickly adopting innovative technologies, new products and features.

Indian audio market booms: Offline sales hit Rs 5,000 cr, personal audio leads the charge

Personal audio has seen significant growth, with headphones, headsets, and mini/Bluetooth speakers becoming essential for many consumers.

Growth is driven by the rise in immersive sound technologies, enhanced consumer experiences, and a growing demand for high-quality audio products across both home and personal categories