Tag: brand marketing

National Consumer Helpline partners with 1,000+ companies to boost grievance redressal

Operating in 17 languages, NCH remains the central grievance redressal platform for consumers, accessible via its toll-free number 1915 and the Integrated Grievance Redressal Mechanism (INGRAM) portal. (Image source: X)

The National Consumer Helpline (NCH) has expanded its Convergence Programme to include over 1,000 companies, streamlining grievance redressal across major sectors. With NCH 2.0, AI-powered tools promise enhanced accessibility and efficiency for consumers.

The CEO Celebrity Complex: Chasing vision or next viral moment?

The tweet, which quickly went viral, laid out a straightforward criterion for prospective collaborators: a demonstrated use of AI as a "second brain."

A great leader should be a custodian of the company and brand, not the star of the show. They need to stay focused on what matters — quality, innovation, and the long-term vision — not their next viral moment.

Dynamic Deepinder vs Reclusive Majety: The fine line between influence and overexposure

"Become a thought leader who avoids the trappings of celebrity," say experts. (In picture: Deepinder Goyal of Zomato (left) and Sriharsha Majety of Swiggy (right).

Founders must take care to avoid overexposure, remembering that their role is to serve as custodians of the brand—a delicate balance that requires authenticity, humility, and a relentless focus on the long-term benefit of the company.

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.

Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed

The July-September 2024 quarter saw 42 percent of job seekers looking for a new job, resulting in a 10 percent rise in hiring activit (Unsplash)

Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

IPL 2025 to start early: BCCI announces three-year schedule

Experts believe appointment viewing is a goner and therefore the only genre which will have some traction are impact properties on GEC. (Image source: @IPL via Twitter)

The 2025 season will kick off on March 14th and conclude on May 25th, featuring 84 matches. The 2026 season will follow a similar format, running from March 15th to May 31st.

The bizarre connection between 17th-century Swiss mercenaries and marketing

Companies routinely use nostalgic elements in product design, advertising, and even packaging to evoke a sense of familiarity and trust. (Image: daniel-schludi via Unsplash)

Today, Nostalgia is firmly embedded in the fabric of modern marketing. But, in its early meaning and use, nostalgia was seen as a painful and debilitating psychological condition.