Tag: brand marketing

Simply Speaking: Shorts #2 – Cassandra revisited

Before the Trojan War, Cassandra warned that the Greeks would invade through a wooden horse and sack the city. Her warnings were ignored. Troy was gutted. (Image: diogo-nunes via Unsplash)

Being a Cassandra means possessing a keen insight or intuition about future events. Having the ability and gumption to issue warnings yet being ignored, dismissed, or disbelieved by others.

Parle-G & the baby face that launched a billion biscuits

Maganlal Dahiya headed the creative department at Everest, and directed the illustrators in his team to paint different versions of the mascot, one of which eventually became the Parle-G baby. (Image source: Parle Products)

The Parle-G baby, which has literally been the face of the brand for over six decades, has created a special place for itself in the history pages of Indian advertising. Mayank Shah, Vice President, Parle Products, talked to Storyboard18 about the iconic brand.

WhatsApp launches Channel Categories to help find channels of one’s interest

Adding to the list, Bollywood actor Ayushmann Khurrana has joined WhatsApp Channels today. His channel will offer followers exclusive content and behind-the-scenes updates, from his career to his everyday life, especially his iconic poetry that fans love.

More than 500 million people around the world are using Channels monthly and there are thousands of popular Channels in India like Kareena Kapoor Khan, Indian Cricket Team, Diljit Dosanjh, Katrina Kaif, Vijay Deverakonda, Netflix India, Matlabi Duniya, and more.

Zee senior management to meet investors in Singapore from Sept 25-27 amid Star India dispute

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

The announcement has come after the media and entertainment behemoth rejected a $940 million (Around Rs 8,000 crore) claim filed by Disney-owned Star India regarding the termination of a cricket broadcasting agreement on Wednesday

ICC announces record prize money for Women’s T20 World Cup 2024

Furthermore, teams that exit during the group stage, there is a base prize of $112,500 awarded to all 10 participating teams, totalling $1.125 million. (Image source: ICC)

The prize money extends beyond the knockout stages, as each group stage win will now be rewarded with $31,154, reflecting a 78% increase from last year’s $17,500.