Tag: brand marketing

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

"While we are looking at a substantial rise in our marketing budget, I’m unable to disclose the exact amount we’ve spent this year"

Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.

Hyundai India faces Rs 5 crore tax demand over alleged tax discrepancies

In a separate update on its financial performance, Hyundai reported a decline in its July-September 2024 quarter earnings. Net profit dropped by 16% to ₹1,375 crore, while revenue fell by 8% to ₹17,260 crore. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) decreased by 10% to ₹2,205 crore, and the EBITDA margin narrowed slightly to 12.8% from 13.1% during the same period. (Image Source: Unsplash)

The tax authority has alleged that Hyundai claimed “excess ITC in GSTR 3B/9, which is not confirmed in GSTR 2B/8A of GSTR 9, along with RCM tax paid by the company.” The total demand outlined includes ₹2.741 crore towards tax and an additional ₹2.279 crore as interest.

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel

Couples are celebrating milestone anniversaries at vineyard estates (France and Italy); Premium cruises (Scandinavian Fjords, Caribbean, Polar, Mediterranean, Singapore, Abu-Dhabi), stated the research conducted by Thomas Cook & SOTC Travel. (Image Source: Unsplash)

Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.