Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.
Tag: brand marketing
Hero MotoCorp launches accelerator program ‘Hero For Startups’
Hero For Startups (HFS) aims to identify and fund promising startups across the country that demonstrate the potential to transform the future of automotive industry.
Love, laughs, and 10-minute deliveries: Zepto and Shaadi.com’s bromantic billboard banter
When quick commerce meets slow love, the result is a witty outdoor campaign that has LinkedIn giggling.
Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids
Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.
Hyundai India faces Rs 5 crore tax demand over alleged tax discrepancies
The tax authority has alleged that Hyundai claimed “excess ITC in GSTR 3B/9, which is not confirmed in GSTR 2B/8A of GSTR 9, along with RCM tax paid by the company.” The total demand outlined includes ₹2.741 crore towards tax and an additional ₹2.279 crore as interest.
Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity
Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.
Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel
Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.
Ola Electric unveils new range of affordable EV scooters and accessories
The new series of electric scooters, designed for personal and commercial use, aims to expand EV access to rural, semi-urban, and urban customers, with prices starting as low as Rs 39,999.
83% trust video influencers for B2B content: LinkedIn
93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.
Swiggy rolls out new initiatives to support restaurant partners
These include Kitchen Equipment Procurement Support, Hygiene Audit and Professional Photoshoot Services.