Tag: brand marketing

HUL records 19 brands above Rs 1000 cr; Surf Excel to cross Rs 10,000 crore in turnover by FY25

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

HUL’s digital media contribution has tripled in the last four years to 40% of its total ad spends.

Air India CEO: Merger is the Everest of corporate turnarounds, profitability will follow

Air India’s ambitious restructuring has involved a comprehensive overhaul, including a major merger of its subsidiary airlines, Vistara, AIX Connect (formerly AirAsia India), and Air India Express. These integrations have come alongside efforts to modernise the airline's fleet, improve service quality, and enhance its operational infrastructure. Wilson expressed confidence that, despite the challenges, the airline is on the right path. (Image Source: News18)

“The investment that we’re making in turning around Air India is significant. It will take some time to turn around the airline from a financial perspective, but I think if you look at our reports, we are making very, very good progress,” CEO Campbell Wilson shared.

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.

Rural growth moderating even as urban remains challenging, says Colgate

Brokerage firm Citi maintained its "sell" rating on Colgate-Palmolive India, with a price target of ₹3,000, stating that it expects the near-term earnings growth to moderate for the company, given the soft demand trends, advertising investments and high profitability seen in the base quarter. (Image Source: Education Post)

Colgate highlighted that it grew 2.4 times compared to peers in the first half of the current financial year, compared to the 1.6 times growth seen in the same period last year, which indicates gains in market share for the company.

Are IPL players getting more expensive? Auctions data tells a different tale

The average price per auction for the top 25 players at Rs 13.6 crore was more than the Rs 1.9 crore per player earned by 157 other players in the 2025 auction. (Image Source: News18)

Analysis shows that the median auction price paid per player in 2025 was lower than in 2018 and has not grown significantly since the first big auction in 2014.