brand marketing – Page 56

Mondelēz International partners with Accenture and Publicis Groupe to advance AI-powered marketing capabilities

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Building on its long partnership with Mondelēz, Accenture established a digital core enabling the company to collect and process real-time data—using gen AI to create new, contextualized insights—that can be easily accessed, shared and used by decision makers across the company.

Ola Electric launches EV Service Training Program to train 1 lakh third-party mechanics

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

In addition to the #HyperService campaign, Ola Electric recently announced the launch of the Network Partner Program, aimed at enhancing EV penetration in tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.

Biocon’s Kiran Mazumdar-Shaw rings Nasdaq bell for niece’s Bicara Therapeutics’ Billion-Dollar debut

Claire Mazumdar's Boston-based biopharmaceutical company, Bicara Therapeutics, made a billion-dollar debut, with both women celebrating the significant milestone by ringing the opening bell. (Left to Right: Claire Mazumdar, Kiran Mazumdar-Shaw)

Kiran Mazumdar-Shaw beams with pride as her niece, Claire Mazumdar, leads Bicara Therapeutics to a successful billion-dollar IPO at Nasdaq.

KiE Square Analytics unveils digital marketing product suite (KiEVerse) at Festival of Marketing

"The product suite has been created drawing on KiE Square’s deep experience in the Marketing Analytics domain for over 15 years and it has gained immensely from the inputs drawn from multiple CMOs and Digital Marketing Heads through very early ideations and reviews. The KiEVerse module capabilities when combined and used in tandem can act as a marketers cockpit for digital excellence. The launch of our digital marketing product suite at such a prestigious event marks a significant milestone for KiE Square," said Ena Khurana, CPO & EVP- Corporate Development.

As the official Data Science Partner for the event, KiE Square showcased its commitment to empowering marketers with state-of-the-art data science tools designed to enhance digital strategy, optimize performance, and drive business growth in the digital marketing space.

We are working closely with our travel partners to launch group tours for Indian tourists: Alhasan Aldabbagh of Saudi Tourism Authority

"Any traveller, who has a U. K., U. S. or Schengen visa, which has been used once, can get a visa instantly from Saudi Arabia or a visa on arrival. We are offering a 96-hour free stopover visa for any traveller who is transiting via Saudi Arabia. Besides the Spectacular Saudi Campaign launch, we are also launching an exclusive promotional offer, where a tourist visa will be made available within only 48 hours of applying," Alhasan Aldabbagh, President, Asia-Pacific (APAC), Saudi Tourism Authority.

The President of APAC markets tells Storyboard18 how its maiden marketing campaign, ‘Spectacular Saudi’, aims to attract Indian travellers. The eight-day event, which started in Mumbai on September 24, ends on October 2.

Too Yumm’s K-Bomb Ramen campaign features Bollywood actor Ananya Panday speaking Korean

"We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted campaign to leave an effect of the flavours through visual demonstration”, commented Yogesh Tewari- Vice President, Marketing, Too Yumm!

“By having Ananya speak in Korean, we embraced the creative side, also capturing the explosion of flavours that product stands out for while connecting with a broader audience in a fun way,” said Tanaaz Bhatia- Managing Director and Founder of Bottomline Media.

Zomato to train 10,000 women in logistics

Zomato aims to improve gender inclusion in logistics

Zomato has provided benefits like shorter distance deliveries, period rest leaves, and maternity benefits (such as monetary cover and assistance throughout pregnancy and childbirth) to its female delivery partners

Ola Electric launches ‘Network Partner Program’, onboards over 600 partners to accelerate EV adoption

This program is aimed at taking the EV revolution further into tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.

Google’s CEO answers questions generated by Perplexity

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

Google CEO addresses failure and innovation in tech, responds to AI-generated questions from Perplexity at Carnegie Mellon University.

CNN-News18 Town Hall brings together political bigwigs to discuss Maharashtra politics ahead of Assembly Elections

This year’s event continues this legacy with a series of engaging sessions focused on critical political and cultural topics.

The theme of this edition, ‘Road to Delhi via Mumbai?’, arrives at a pivotal moment as India navigates its political landscape in the lead-up to assembly elections in Maharashtra. Previously, CNN-News18 Town Hall has featured prominent figures such as Nirmala Sitharaman, S. Jaishankar, Nitin Gadkari, Shashi Tharoor, MK Stalin, Aaditya Thackeray, along with entertainment icons like Kartik Aryan and Sameer Nigam.