Tag: brand marketing

EXCLUSIVE: MG Motor to launch its merchandise collection in India

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

The automobile company will first enter the licensed eyewear segment and later expand its merchandise line to include apparel.

Foot Locker to make its India debut in October

Metro Brands and Nykaa Fashion, through their licensing arrangements with Foot Locker, will bring closer access and provide convenience for Indian consumers.

The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads

Swiggy Instamart launches 24×7 free delivery service in Delhi NCR

During the festive season, especially around celebratory occasions such as Diwali parties, customers order throughout the night.

Swiggy Instamart has observed that the demand for essentials not only continues but increases once the shutters go down in the late hours, especially during the bustling festive season filled with last-minute preparations.

Wakefit.co records Rs 1,017 cr revenue in FY 2023-24; grows by 24% YoY

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “Crossing the INR 1000 crore revenue milestone marks a significant achievement for us and reflects the immense trust that our customers have placed in us. Our 24% year-on-year growth underscores our commitment to delivering innovative and high quality products while staying attuned to the evolving needs of Indian households. As we look ahead, we are confident that our strategic focus on product category expansion, omnichannel retail growth, and continued brand building will help us sustain this momentum and drive double-digit growth in the coming year.” (Image source: Moneycontrol)

The company, which was EBITDA profitable for the first four years of its operations, marked its return to profitability this year, with an EBITDA of Rs 65 crore.

Indian Hotels to open 25-30 new properties in FY25, with 112 more in the pipeline: CEO Puneet Chhatwal

"I remain very confident as far as Indian Hotels is concerned. As far as the sector is concerned, there is nothing that tells us that we should not have growth. Now, whether it's a double-digit or a very high single-digit that depends on which portfolio you have, what locations you have, and what kind of brands you have. So, since we operate across the spectrum from Ginger to absolute luxury with Taj, from homestays to home delivery, I think we are very well hedged and our not-like-for-like growth is very high." states Puneet Chhatwal, MD and CEO of Indian Hotels Company. (Image source: Rotary Club of Bombay)

Indian Hotels MD and CEO Puneet Chhatwal stated that while Q2 has been exceptional, the sector’s performance should be viewed across both the first and second quarters, positioning it for strong growth in the first half of FY25.

Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

While Kay Beauty and HRX have managed to carve out a niche due to their clear brand identity, product quality, and alignment with their celebrity’s personal image, brands like WROGN and Being Human by Salman Khan, have struggled despite initial buzz mostly due to over-saturation, say experts.

It has become table stakes for Bollywood stars to have their own beauty or clothing brand—but audiences are not all impressed at these out of the box-office releases. Lack of authenticity or an overdose? Storyboard18 finds out.