Tag: brand marketing

Marico focuses on brand equity, prioritizes consumer franchise growth

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

According to the stock exchange filing, Parachute Coconut Oil posted close to mid-single-digit volume growth, partially impacted by ml-age reduction in one of the key price-point packs in lieu of a price increase

25 percent mobile consumers plan to spend over Rs 50,000 this festive season: Glance’s Festive Report

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Glance’s festive report also stated that mobile remains the preferred shopping platform for Indian consumers, with 43 percent of respondents planning to make purchases a few times a week and 11 percent shopping daily.

Aayush Wellness introduces Beauty Vitamins Gummies

According to a study published in the Indian Journal of Clinical Biochemistry, 74 percent of the Indian population fails to meet the recommended daily intake of Vitamin C, a critical nutrient for skin health. This deficiency, alongside a lack of other vital nutrients, often results in premature aging, dry skin, and hair loss. (Image source: Official website)

Formulated with Glutathione, known for its ability to brighten and rejuvenate the skin, and Vitamin C, crucial for collagen production, these gummies help restore skin elasticity and combat premature aging, which is often a result of Vitamin C deficiency.

Samantha Prabhu invests in D2C wellness startup Secret Alchemist

This investment marks Samantha's fourth venture into the startup world. She has previously invested in SustainKart, Nourish You, and The Souled Store.

While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.

Stagwell named global lead for creative campaigns and social content at Adobe

This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients, added the company.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences.

Formula 1 and LVMH announce historic 10-year Global Partnership

LVMH becomes F1 Global Partner from 2025 in historic ten year deal. Left to right - Stefano Domenicali, President & CEO of Formula 1, Bernard Arnault, Chairman & CEO of LVMH Group, Greg Maffei, President & CEO, Liberty Media, and Frédéric Arnault, CEO of LVMH Watches.

The new 10-year deal will include several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer.

Ferrero exploring local licenses for branding and merchandising

Rafaello will be imported from Poland and will be available in outlets equipped to store the chocolate at the required controlled temperature.

Ferrero’s Kinder Joy recently collaborated with Wizarding World for its Harry Potter license, and the company has been associated with other global licenses such as Tom & Jerry, Hello Kitty, Batman, and Disney Princess.

GenZ prefer authenticity and don’t consume any content blindly: Publicis Groupe India

The research employed a multi-dimensional methodology to capture a holistic view of this generation. It combined in-depth interviews, focus groups, influencer interviews, and quantitative surveys. The report is based on both qualitative and quantitative research, with qualitative insights gathered from over 3,000 respondents aged 18 to 26 years across the North, South, East, and West regions of the country, highlighted the agency. (Image source: Unsplash)

Through this report, Publicis Groupe India delves into the preferences, behaviours, and attitudes of Generation Z in India.

Motilal Oswal launches AI-powered growth lens for modern investors

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Designed to empower modern investors, this tool lines up recommended sectors and stocks with just a snap, backed by Motilal Oswal’s renowned research expertise.