brand marketing – Page 54

HCLTech expands telecom expertise with HPE Communications Technology Group acquisition

This follows the announcement the company made in May 2024.

The closure of this deal formally expands HCLTech’s long-standing partnership with HPE.

Delhi High Court protects Dr. Devi Shetty’s personality rights, Narayana Hrudayalaya trademarks

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

Court issues restraining order to prevent misuse of Dr. Shetty’s name and Narayana Health’s reputation.

Swiggy’s 10-minute delivery service ‘Bolt’ expands to 400+ cities

Bolt operates in partnership with over 40,000 restaurants and Quick Service Restaurants (QSRs), offering customers access to a menu of over 10 lakh items within a 2-kilometer delivery radius.

After its successful launch in October, Swiggy’s Bolt now offers ultra-fast food delivery in over 400 cities, redefining convenience in India’s food delivery landscape.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition

The acquisition would mark a significant move for Ipsos, which is globally recognized for its consumer market research and election polls, and has a market value of 1.9 billion euros.

French market research giant Ipsos eyes expansion with a potential buyout of Kantar’s TV ratings data business.

GoM recommends 35% GST on tobacco, aerated drinks: Sources

Indian Sellers Collective has identified five immediate fall-outs which will hurt the business environment.

The Group of Ministers (GoM) set up by the GST Council has proposed rate changes for 148 items, including tobacco and aerated drinks, sources told CNBC-TV18.

Hindustan Unilever pays Rs 192.55 crore in tax demand dispute

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

HUL settled 20% of a total outstanding demand of Rs 962.75 crore in the tax dispute issue linked to the acquisition of intellectual property rights for India HFD from entities within the GSK Group.

OpenAI eyes advertising as new revenue stream amidst rapid growth

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

The company’s revenue has soared to $4 billion annually, driven by the success of ChatGPT, which now boasts over 250 million weekly active users.

India’s EV two-wheeler market crosses 1 million mark in 2024

In a restructuring exercise, Ola mentioned that it will be automating its customer relations operations.

Festive sales and deep discounts accelerate the electric mobility revoution.

JSW Group gears up to launch its own EV brand

JSW is planning to build a dedicated car plant in Aurangabad, Maharashtra, focused on the production of electric vehicles.

Months after partnering with SAIC Motor to manufacture Morris Garages’ EVs in India, JSW Group plans to launch its own electric vehicle brand, signalling a strategic push into India’s burgeoning EV sector.