brand marketing – Page 53 – storyboard18

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.

Delhi HC bars competitor from labelling Physics Wallah as ‘sasta wallah’

Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

According to the World Intellectual Property Organization (WIPO), trademark filings in India increased by 6.1% in 2023.

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.

GroupM and IOAA form task force to drive sustainability in outdoor advertising

This initiative aims to implement eco-friendly practices across the sector, with an ambitious goal to ensure that half of all advertising sites in India use recyclable materials by 2027.

Committee targets 50% recyclable advertising sites by 2027; renewable integration for DOOH.

Black Friday sales surge 17% compared to last year: Report

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

Beauty, health, and home décor lead the surge; average order value spikes in wearables and furniture categories.

Bombay HC bars Pune eatery from using “Burger King” name amid trademark dispute

The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.

Court extends injunction until final resolution of trademark infringement case filed by the US fast-food giant.