brand marketing – Page 53

IPO-bound Swiggy to sponsor Shark Tank Season 4; Rival Zomato’s CEO ‘kicked out’ from show

Shark Tank India is a business reality TV show that airs on Sony Television. The filming of the fourth season began recently. As per the media reports, Shaadi.com founder Anupam Mittal, Emcure Pharmaceuticals's Executive Director Namita Thapar, Lenskart co-founder Peyush Bansal, and Oyo Rooms founder Ritesh Agarwal will continue to serve as judges for the upcoming season. (From left to right: Sriharsha Majety (buildd) and Deepinder Goyal (News18))

Swiggy is close to finalizing the deal to sponsor the fourth season of Shark Tank India for Rs 25 crore.

Swiggy eyes elite customers with exclusive ‘Rare Club’ concierge service

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy’s push towards catering to high-net-worth customers ahead of its IPO.

MS Dhoni strengthens association with IPO-bound Garuda Aerospace

Dhoni said that he believes in the vision of Garuda to make India a Drone hub by 2030.

Dhoni commenced his association with Garuda Aerospace in 2022 after 100 drones were flagged of by PM Modi

Forbes India Under 30 to recognise exceptional young achievers on 4th October

The selection process for this year’s listees involved extensive research, including interviews with industry experts, analysis of databases, and media coverage. Forbes India also invited applications and nominations via its platform and engaged with audiences on social media to ensure a comprehensive evaluation of candidates.

This edition will have a total of 38 winners across 19 categories.

Tata Starbucks pilots direct delivery service via mobile app in Mumbai

In 2022, the company closed 16 stores—six in Los Angeles and six in Seattle among them—for ongoing safety issues that posed threats to staff and customers.

A limited pilot program allows customers in select Mumbai areas to order directly from Starbucks stores through its mobile app.

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

PepsiCo India brings together employees and partners for the Plog Run

This year PepsiCo India collaborated with the Department of Posts to release a set of customized stamps. These stamps, featuring a woman farmer, symbolize the crucial contributions of women in agriculture and PepsiCo’s ongoing efforts to foster a more inclusive and sustainable farming ecosystem.

Plog Run is PepsiCo India’s flagship annual event aimed at promoting environmental stewardship and building a circular economy for plastic.

Google celebrates 10 years of innovation in India with focus on AI advancement

The update, driven by rising concerns over deepfakes, will incorporate new identification resource tags to reveal AI-related information.

At the 10th edition of Google for India, the tech giant unveiled the “AI Opportunity Agenda for India,” aiming to enhance technology access and promote inclusive growth through artificial intelligence.

Zydus Wellness expands Complan into adult nutrition; launches VieMax

According to studies, 73 percent of Indians are protein deficient, which adversely impacts muscle health, daily activities, and overall quality of life. On the other hand, 71 percent individuals between 30 to 55 years exhibit poor muscle health, while 18 percent adults report chronic gastrointestinal (GI) problems, a condition that tends to worsen with age.

Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

Nutraceuticals and ayurvedic products driving growth in the wellness sector: SwopStore

Skincare and hair care products, especially those with organic and natural ingredients, have seen a surge in demand as part of the wellness trend. With more consumers moving towards holistic and Ayurvedic solutions, these products resonate strongly during the festive season.

Popular products include multivitamins, protein supplements, and immunity boosters, particularly among younger consumers aged 18-24, stated SwopStore.