Tag: brand marketing

Swiggy ventures into sports with new subsidiary, Swiggy Sports

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.

The startup leadership dilemma: Who truly bears responsibility for a brand’s stumbles?

The most common reinvention actions taken by four in ten India CEOs over the last five years are developing innovative products and services and targeting new routes to markets – for example, selling directly to consumers rather than through intermediaries. Further, 38% of India's CEOs, as against 32% globally, have aimed at acquiring a new customer base. (Image Source: Unsplash)

From celebrity status to scapegoat? Is the the cost of leadership multifaced and nuanced?

Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

Network18 reports Rs 1,360.5 crore consolidated revenue in Q3

Network18 Media & Investments owns 20 news channels across 16 languages, including CNBC TV18, CNN-News18 and four online platforms, such as moneycontrol, Firstpost, etc.

On a standalone basis, Network18 Media & Investment’s revenue from operations was at ₹476.41 crore for the quarter and its profit was at ₹3,431.94 crore, helped by exceptional gains.

Ryoji Shoda shares Onitsuka Tiger’s plans for India and vision for the future: Exclusive Interview

"As a brand, we constantly engage with our customers, fostering a two-way conversation. Rather than focusing solely on current trends or demands, we anticipate future needs and innovate accordingly. Our products are designed to stimulate and inspire, creating a lasting impression that resonates with our customers," highlighted Ryoji Shoda, head of Onitsuka Tiger.

Ryoji Shoda, head of Onitsuka Tiger, shares his plans for local manufacturing in India and the brand’s evolution towards a premium, fashion-forward identity.