brand marketing – Page 52

American QSR Jamba to debut in Mumbai

Jamba began its journey in 1990 to serve customers products that support a healthier lifestyle. (Image source: Go To Foods)

The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.

Consumer rights body issues showcause notice to Ola Electric for ‘deficiency in service’

Ola had awarded its media duties to Publicis Groupe-owned Starcom in 2018 after a competitive multi-agency pitch.

The company has been given 15 days to respond to the CCPA’s showcause notice, addressing the concerns raised about service issues and related matters.

Blinkit introduces GSTIN feature for business purchases

By collaborating with major banks, including HDFC, SBI and ICICI, Blinkit aims to provide a seamless payment experience via credit cards.

New GST functionality to enhance Blinkit’s value proposition for business customers making high-value purchases.

Zerodha’s Nikhil Kamath becomes franchise team owner for Global e-Cricket Premier League

Nikhil Kamath, co-founder of Zerodha, emphasized that Streambox aims to solve the growing problem of content fragmentation in an increasingly saturated streaming market.

Nikhil Kamath along with Ankit Nagori, Prashant Prakash will serve as joint team owners of the Bengaluru franchise.

Local brands thrive amid Aatmanirbhar Bharat push; 45% of consumers prefer homegrown F&B products

Tax reforms remain a key ask across the board.

Deloitte’s ‘SPURring growth in FMCG’ report revealed that 45 percent of Indian consumers prefer purchasing local brands over global ones for food and beverage products

India Gate Foods assigns digital creative duty to Ogilvy India

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing

IPL’s business value surged from $8.5 bn in 2022 to $16.4 bn within two years

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

IPL’s business value surged from $8.5 billion in 2022 to an impressive $16.4 billion within two years, a growth of 92.94 per cent.

Temasek in talks to acquire stake in Haldiram Snacks, valuing brand at $11 billion

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Investment could set the stage for Haldiram’s initial public offering amid rising global interest in India’s economy. Major players like Blackstone and Bain Capital are also exploring opportunities in the snack giant.

Kalyan Jewellers records 37% growth for Q2 FY2025

Its digital-first jewellery platform, Candere, recorded a revenue growth of approximately 30% during the recently concluded quarter as compared to the same period during the last year. It launched 12 Candere showrooms during Q2 FY 2025. (Image source: Kalyan Jewellers)(Image source: Kalyan Jewellers)

Its India operations witnessed revenue growth of approximately 39% during Q2 FY2025 as compared to Q2 FY2024, led by robust operating momentum on the ground across all markets with healthy same-store-sales-growth of approximately 23%