Tag: brand marketing

Gen Z takes charge of healthcare, survey highlights misunderstood priorities: Report

67% of Gen Z respondents feel positively about taking charge of their health, yet cite significant challenges, including high costs, misinformation, and inadequate communication.

Burson’s report sheds light on Gen Z’s dual focus on mental and physical health, their skepticism of digital solutions, and the demand for greater in-person care.

How AI and fractional CMOs are reshaping the industry

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow

Ashish Hemrajani sees a cultural shift where young Indians, empowered by social media platforms like Facebook, Instagram, and YouTube, are eager to engage with global and regional content alike. He points to the growth of regional cinema, music, and culture as key drivers of this change. (Image Source: Black hat Talent Solutions)

For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.

Pocket FM to lay off 75 employees

Pocket FM had laid off around 50 employees in October 2024, and this is the second round of job cuts at the company. In July 2024, Pocket FM had to also do away with 200 contractual writers. (Image Source: Apple App store)

The Pocket FM spokesperson spoke about the necessity of this move to ensure long term sustainability and the company’s success.