Month: March 2025

Bharat Gupta steps down as CEO of Jagran New Media

My passion for digital media remains strong, and I am excited about contributing in new ways when the time is right. Gupta wrote on LinkedIn.

Gupta wrote, “To my team at Jagran New Media and Jagran Prakashan Ltd.—your dedication, innovation, and relentless pursuit of excellence have been the foundation of our achievements.

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Categorized as Digital Tagged

FCB India wins creative mandate for Dulcoflex

The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office.

As part of this mandate, FCB India will drive integrated marketing campaigns to reinforce Dulcoflex’s leadership in the laxative category and expand its relevance among Indian consumers.

GroupM secures global media partnership with Electronic Arts

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

“Thrilled to announce GroupM has been selected as Electronic Arts (EA)’s global media agency partner,” GroupM stated in a LinkedIn post.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.

45% of Indian seniors struggle to identify online fraud, cybercrimes on the rise

This lack of digital literacy makes them hesitant to adopt safer online practices or report suspicious activity, with 17% unaware of how to lodge complaints.

The consequences of such cybercrimes extend beyond financial losses. Victims often suffer emotional distress, reputational damage, and an erosion of trust in digital platforms.

CCI dismisses antitrust complaint against Microsoft over Windows Defender

Both are members of No Azure for Apartheid, an internal group calling for Microsoft to end its cloud services contract with the Israeli government.

The case, filed by an anonymous informant, claimed that Microsoft’s practice of pre-installing and pre-activating Microsoft Defender on all Windows OS devices since the launch of Windows 10 in 2015 created significant barriers for third-party antivirus software developers.