March 2025 – Page 52 – storyboard18

Brand Origins: The accidental cure that became Coca-Cola

Did you know? Coca-Cola started as a failed medicinal experiment! (Image source: Unsplash)

What’s your favourite Coca-Cola memory?

Oyo accelerates IPO plans as debt repayment deadline nears: Report

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

The creditors have reportedly insisted that founder Ritesh Agarwal pay off the dues of $383 million he borrowed if the start-up does not have an IPO by October

Uber pilots ‘Uber for Teens’ in India, expands to 35 cities soon

Additionally, the policy includes coverage for outpatient department (OPD) and medical expenses in the event of an accident.

The teen-focused service, already live in Bengaluru, Delhi NCR, and Mumbai, aims to provide safe and supervised rides for young users aged 13-17.

Bain & Company appoints Shyam Unnikrishnan as Managing Partner, India

With nearly two decades of global consulting experience, Shyam Unnikrishnan has worked across Bain’s Sydney, Atlanta, and New Delhi offices and is currently based in Bengaluru.

In his new role, Shyam Unnikrishnan will be responsible for overseeing the country’s growth, strategy, people, and operations.

Dentsu India strengthens its CXM practice with key leadership appointments

Devang Shah and Hemant Kshirsagar will collaborate across the network to deliver integrated solutions that tackle complex business challenges and drive measurable results through marketing, technology, and consulting.

Devang Shah joins as chief business officer, consumer, industrials & commerce, while Hemant Kshirsagar takes on the role of chief business officer, financial services & FinTech.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

YouTube revamps mid-roll ads to enhance viewer experience and boost creator revenue

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube believes that reducing interruptive ads will not only keep viewers engaged for longer but also increase the overall mid-roll revenue opportunity for creators.

Omnicom seeks CCI nod for acquisition of Interpublic Group

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

Under the proposed transaction, Omnicom’s wholly owned subsidiary, EXT Subsidiary Inc. (Omnicom Merger Sub), will merge with IPG, resulting in IPG becoming a wholly owned subsidiary of Omnicom

Paytm UPI introduces auto-debit for hassle-free trading on equity broking apps

With this new feature, Paytm UPI users can set up automatic payment deductions directly from their bank accounts for trades.

Actor Urvashi Rautela under scanner for promoting illegal gambling platforms

Earlier, Urvashi Rautela had received a backlash for promoting another illegal betting and gambling platform, Lotus365.

Earlier, Urvashi Rautela had received a backlash for promoting another illegal betting and gambling platform, Lotus365. Moreover, multiple celebrities including Rautela were under scanner of the government for promoting Mahadev Online Book, an illegal betting company.