March 2025 – Page 53 – storyboard18

Akhilesh Yadav criticises ‘90-hour workweek’ idea, stresses need for work-life balance

Akhilesh Yadav also questioned whether long working hours truly drive economic progress.

Yadav also questioned whether long working hours truly drive economic progress.

Bitter truth behind food ads: Will stricter regulations finally hold brands accountable?

Dr. Arun Gupta, convenor, Nutrition Advocacy in Public Interest (NAPi), also suggested that FSSAI replace ‘Health Ratings’ (Labelling packaged food products with a star rating based on their nutritional profile) with ‘Warnings’, which favoured consumer health as opposed to the former only benefiting the industry. (Image Source: Unsplash)

Health experts and regulators are calling out deceptive food advertising, from celebrity-endorsed snacks to misleading “healthy” labels. As the government forms a new committee, will this crackdown lead to change?

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Cola Ad Wars Are Back!: Pepsi fires first salvo. ‘Nothing official about it 2.0’?

The ad cleverly weaves a rhythmic, playful list of life’s best moments—first time, thirst time, play time, crunch time, winner time, we time, me time—all reminding us that there’s never a wrong time to pop open a chilled Pepsi.

Pepsi just turned every moment into a refreshing celebration! While Coca-Cola played the game with its halftime campaign, Pepsi India took a bold and cheeky ad route.

Sony Music Publishing renews exclusive global deal with India’s Tips Music

The multi-year partnership between Tips Music Ltd and Sony Music Publishing adds YouTube Publishing.

Tips Music Ltd and Sony Music Publishing have announced an expansion of their global publishing partnership by adding YouTube (worldwide, excluding India) as a key platform, for international publishing exploitation of Tips Music’s vast catalogue.

Kalpesh Patankar Joins VML India as Group Chief Creative Officer

Based out of the agency’s Mumbai office, Kalpesh Patankar will report to Debbi Vandeven, Global CCO, VML and Babita Baruah, CEO VML India. He will work closely with Paul Nagy, APAC CCO.

Previously, Kalpesh Patankar served as the chief creative officer at Leo Burnett Dubai.

Bollywood’s nostalgia boom | Only MeitY to regulate VPN app | Meta’s Arun Srinivas on AI

Unlike past re-releases, which often filled gaps in the release calendar, Sanam Teri Kasam returned to cinemas in a competitive environment.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Schbang’s Akshay Gurnani exits after 10 years

Gurani, along with his fellow co-founders, established Schbang in 2015 with the vision of redefining the marketing landscape and providing cutting-edge solutions to clients.

Gurnani wrote on LinkedIn, “For the past 10 years, Mondays meant diving headfirst into the thrill of building, creating and pushing boundaries at Schbang. But today, this Monday is different because it marks the end of one of the most defining chapters of my life and the beginning of another.”