Month: March 2025

PepsiCo names Om Jha as Director – Global Media Capabilities

Om Jha started his career at Mahindra Group as section engineer, and then joined Abbott Laboratories. From there, he moved to Idea Cellular, and then worked at KPMG India, airtel, GroupM, and Disney Star.

Previously, Om Jha led PepsiCo as director – media, data, marketing capabilities and partnerships.

RMG industry welcomes YouTube’s crackdown on illegal gambling content

This update builds on YouTube’s existing policy prohibiting links to external sites that violate its rules, including unapproved gambling websites.

YouTube announced that from March 19, it will no longer permit content that directs users to “unapproved” gambling websites through links, images, text, logos, or verbal references.

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

Suniel Shetty-backed Aquatein on lookout for ‘mid-sized’ creative agency

The fresh fundraise is expected to steer Suneil Shetty-backed protein water brand- Aquatein's growth and expansion in the domestic and international markets.

The protein water brand Aquatein is primarily seeking a creative agency to help it elevate its storytelling across digital and offline platforms. The brand is also in advanced conversations with investors to close a fundraise at a $10.9 million valuation.

‘Big Tech must pay its fair share’, says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

McNamara highlights that while AI legislation does address data concerns, it primarily focuses on managing the risks inherent in artificial intelligence rather than regulating the unlawful use of data.

Voluntary self control, in-built restrictions reduce spends by 30% on RMG platforms: Report

Recently, Karnataka’s Minister for Information Technology and Biotechnology, Priyank Kharge, commented, “Illegal online gaming must be brought under control.

The study showcases that players who set voluntary limits demonstrated a sustained reduction in expenditure, reflecting increased self-awareness and responsible decision-making.