March 2025 – Page 44 – storyboard18

Nazara sells 94.86% stake in Openplay, will invest Rs 2.17 crore in ReelSaga

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

ReelSaga, founded in 2024, aims to become a leader in India’s serialized short drama video market, a rapidly growing segment in the US and China.

EXCLUSIVE: Tamil Nadu grants six weeks time for implementation of RMG rules

Recently, Karnataka’s Minister for Information Technology and Biotechnology, Priyank Kharge, commented, “Illegal online gaming must be brought under control.

The Real Money Gaming operators have received a slight relief from the Tamil Nadu government on implementing the regulations.

IPL 2025 ad spend frenzy | IAMAI urges MeitY for DPDPA Rules | Average salary increment to dip

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

SC grants temporary relief to Pune eatery in ‘Burger King’ trademark dispute

The dispute revolves around Burger King Corporation, which entered the Indian market in 2014, and a Pune-based restaurant that has been using the 'Burger King' name since 2008.

The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery

As part of the collaboration, Eros Now will leverage Immerso AI’s next-generation AI-driven capabilities, ensuring hyper-personalized content, immersive storytelling, and seamless content discovery, creating a truly intelligent entertainment ecosystem.

This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms.

IndiaAI mission marks milestone with launch of AIKosha, compute portal, and key initiatives

Among the key initiatives launched were AIKosha: IndiaAI Datasets Platform, the AI Compute Portal, the AI Competency Framework for Public Sector Officials, iGOT-AI Mission Karmayogi, the IndiaAI Startups Global Acceleration Program with Station F, the IndiaAI Application Development Initiative, and IndiaAI FutureSkills.

Union Minister Ashwini Vaishnaw unveils transformative AI infrastructure to propel India’s AI leadership.

Average salary increment in India to dip to 8.8% in 2025: Deloitte

India Inc is currently spending Rs 9,700 per employee on training

According to Deloitte’s outlook, top performers can expect a 1.7x higher increment than average performers

Beverage companies may seek legal relief over April 1 PET bottles mandate

Currently, PET bottles account for about 70% of the beverage packaging market, being more cost-effective than cans and more transport-friendly than glass bottles. (Image: Agro & Food Processing)

Manufacturers push back against April 1 deadline, citing lack of infrastructure and rising costs.

MAdtech Point: The business of identities

For the first time, holding companies are now taking a clear position to differentiate their product. For a good long time, all media plans or channel plans looked the same, predominantly controlled by the data sets of the walled gardens, writes Gowthaman Ragothaman.

The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.

Hewlett Packard Enterprise to lay off 2,500 employees globally

HPE posted a revenue of $7.85 billion in the first quarter ended on 31 January

To slash 5 percent of the workforce, the company has expected to save $350 million by fiscal 2027