March 2025 – Page 43 – storyboard18

India will be the engine of growth, says CEO Jagrut Kotecha as PepsiCo bets big on India

PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.

India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez

Fernando Fernandez, new Unilever CEO

Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.

NASSCOM opposes DPDPA rules on cross-border data transfer restrictions

NASSCOM opposed the government's plan to restrict cross-border data transfer by SDFs, asserting that the proposal risks causing unintended uncertainty about international data transfers.

Indian non-governmental trade association and advocacy group, NASSCOM, has opposed the government’s plan to restrict cross-border data transfer by significant data fiduciaries, asserting that the move could discourage investment, impact global competitiveness, and increase compliance costs for companies.

InspiRAYtion 22: The Portfolio – show me what you can create, not what your agency can sell

At the end, Kersy Katrak had said, “You have a gift with words.” Please use it all your life. It will always make you happy. Don’t worry about selling just now, keep writing. Hone your craft, reminisced veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell speaks fondly of MCM’s (Mass Communication and Marketing) founder Kersy Katrak and how his pearls of wisdom transformed the adman’s professional trajectory.

#ShotAtBrookfieldProperties campaign celebrates women’s voices as a key driver of workplace and business growth

This campaign highlights the vital connection between marketing and workplace culture—shaping perception, stated the company in a statement.

The campaign featured insights from women in the workplace.

Social media blunder helps Kochi police bust international piracy network

Streaming Pakistani channels in India is illegal and poses a potential national security threat. The Kerala Police are now considering filing more serious charges against the accused, depending on further investigations.

The suspects are allegedly also part of an international piracy syndicate that streamed banned Pakistani channels through their website.

Bookstrapping: Damsels, distress and literary prowess

Women's voices in literature have not only created new categories, but also maintained a balanced narrative of the world we live in. (Image Source: Amazon)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books highlighting women’s voices in contemporary literature.

International Women’s Day Special: Inspiring Indian women leaders in business

From pioneering biotech solutions to revolutionizing consumer experiences, these leaders inspire with their resilience, strategic acumen, and commitment to equity. (L-R clockwise: Hina Nagarajan, Kiran Mazumdar-Shaw, Falguni Nayar, Indra Nooyi, Prabha Narasimhan)

On International Women’s Day, here’s celebrating the trailblazers who are transforming India’s corporate landscape.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Unicorns’ boardrooms still largely male-dominated; Finance sector leads in women’s board representation

Female representation in boardrooms has increased by 3.6 percent since 2022 (Image source: Moneycontrol)

Only 56 unicorns have a total of 76 women directors. While 13 unicorns have more than 1 women director, PrivateCircle Research said